According to a new report on the scope of fraudulent clicks on search-related ads, the click-fraud rate among top-tier search sites like Google and Yahoo is dropping. It fell to 11.9 percent in the third quarter, compared with 12.8 percent in the previous quarter.
But at second-tier search providers, it rose to 23.2 percent from 20.3 percent. The overall industry rate inched down to 13.8 percent from 14.1 percent, according to figures released on Wednesday from Click Forensics, which operates the Click Fraud Index. The index compiles data from more than 2,500 online … Read more