Everyone likes to talk about the battle between Microsoft and Apple on the OS front, but that seems like old hat to me. Sure, there's certainly a battle being waged in that space, but is it really as hotly contested as some want to believe? Call me when Mac OS X hits 20 percent market share.
But there is one battle raging between Apple and Microsoft that many people don't even see. No, it's not in the MP3 player market where the iPod reigns supreme, it's in the home entertainment business. More specifically, the battle being waged pits the Apple TV against the Xbox 360.
Now I know what you're thinking -- "isn't the Xbox 360 a video game console and the Apple TV is a media device"? Yes and no. The description of each device may be correct, but the Xbox 360 description doesn't say enough about the console. Aside from its gaming capabilities, Microsoft's product performs many of the tasks already found on the Apple TV -- streaming entertainment, music, movies and TV show viewing and a hard drive that can store your favorite material.
And with an installed base of over 18 million that easily eclipses the Apple TV's 1.7 million installed base, there's no reason to suggest Microsoft can't win the battle and finally deal the Apple TV its death blow. And here's how it should do it:… Read more