Historically, no company in the tech industry has performed nearly as well as Apple at creating an immense amount of anticipation for its products. After all, do we really care when Sony releases its next HDTV or Dell announces a refresh to its notebook line?
And while every other company in the world gets a free pass when they quietly refresh a product line, Apple doesn't. Why is that, you ask? Simple really -- Steve Jobs has created one of the most fantastic promotion campaigns the world has ever seen and Apple is easily the very best at "selling" a product before it's even available in stores.
But lately, Apple has tried something different. Instead of amazing us with fantastic new designs (aside from the MacBook Air) and extremely important updates, the company has followed a plan where it would quietly announce a new update each Tuesday. Just over the past month, Apple has dropped the price of its iPod Shuffle, announced the release of the Apple TV Take 2 and today, refreshed its MacBook and MacBook Pro lines.
And while some may be happy to see Apple doing just that, I can't help but wonder why anyone cares. Beyond that, what happened to innovation and groundbreaking updates? Has Steve Jobs and company slowed down the innovation to focus on something else?… Read more