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processors

A brief history of chip hype--and flops (part 1)

The biggest flops flop big because of hype. Supposedly sure bets get massively pumped up, then poop out fast. Ishtar couldn't lose with Dustin Hoffman and Warren Beatty, but it lost Columbia Pictures $40 million. Heaven's Gate was an "epic film" that lost $44 million, forcing Transamerica to sell off United Artists.

Boondoggled technology can be even more of a financial disaster, marketed year after year, at great expense, until one day the company either pulls the plug or relegates it to practical oblivion. With this in mind, I have come up with a few chips … Read more

New HP big-screen handheld has Intel inside

PDAs aren't dead yet. Nor is Intel's XScale chip technology. Hewlett-Packard's new, attractive big-screen handheld packs an application processor that still includes plenty of Intel's XScale DNA.

HP is now shipping production units of the long-awaited iPaq 210 (originally slated to ship last year) that features a 4.0-inch, 640x480 (VGA) resolution screen. The 210 (which is rebranded internationally as the 211, 212, and 214), comes with a Marvell PXA310 processor running at 624MHz, 128MB of memory, and 256MB of flash ROM.

Though Intel sold the business that made XScale processors to Marvell more than a … Read more

AMD goes where Intel isn't: Mobile phone processors

AMD is doing something Intel can't do: compete in the massive mobile phone market. AMD processors and mobile graphics technology were disclosed at the 2008 Mobile World Congress in Barcelona on Tuesday.

The Imageon A250 applications processor is used for video recording/playback and photo imaging, among other applications, and can be programmed for multimedia and high-level graphics, referred to as vector graphics.

The Imageon D160 mobile TV solution is a hardware and software package that allows mobile phone makers to receive over-the-air broadcast TV signals in a USB-powered device. The chipmaker also introduced the Imageon M210 audio processor … Read more

Nvidia dialing into mobile phones

Nvidia wants a piece of the exploding smartphone market, with its first major applications processor scheduled to arrive in phones next year.

The graphics chip company is showing off the fruits of its $357 million PortalPlayer acquisition with the APX 2500, its first attempt at building a true computing processor for mobile phones, said Mike Rayfield, general manager of Nvidia's mobile business unit. The APX 2500 is designed as a standalone application processor for multimedia phones where talking takes a back seat to watching videos and browsing the Web.

The applications processor in a mobile phone is akin to … Read more

Samsung introduces ARM-based smartphone chip

Samsung Electronics introduced a new ARM-based processor for smartphones at Mobile World Congress 2008 in Barcelona, Spain. The S3C6410 "mobile application processor" includes special hardware accelerators to handle motion video processing and 3D graphics, thereby freeing up the main processor for other tasks and speeding overall performance.

At the heart of the S3C6410 is an ARM1176 processor core that can be clocked up to 667MHz. The chip is made on Samsung's advanced 65-nanometer manufacturing process.

By embedding a hardwired Multi Format Codec on-chip, the S3C6410 can perform video capture in MPEG4/H.263/H.264 formats and … Read more

Power Downloader eliminates distractions with Dark Room

Power Downloader knows one of the most difficult things about studying and writing papers is staying focused. When he received a stressed out e-mail from Kitty Kilobyte recently saying she was trying to write a paper for school, but kept getting distracted, Power knew all too well what she was talking about. Even when Power Downloader needs to get to work, he will sometimes find himself surfing the Web or checking e-mail, so he knows how easy it is to get distracted. Over time, Power is sure Kitty will develop the skills necessary to focus on her work, but for … Read more

Shrinking IBM chip to cut PS3 price tag

It won't make the games run any better, but a new version of IBM's Cell chip, which powers the PlayStation 3, will take up 34 percent less space and use 40 percent less power. But the best news is that the energy-efficient 45-nm processor will allow cutbacks on the PS3's cooling system. The cooler chip is also expected to be more reliable and cut down on returns. This should result in lower costs to produce and maintain--eventually leading to cheaper prices for consumers.

Read the full Ars Technica story: "IBM shrinks Cell to 45nm. Cheaper PS3s will follow"Read more

ARM, Samsung agreement may point to future iPhone chips

Samsung's ARM chip road map may contain signposts to future iPhone processors. On Tuesday, ARM Holdings and Samsung Electronics extended their Strategic Long-Term Licensing Agreement, allowing Samsung to retain access to key ARM processor IP. For the iPhone, this may result in faster, more powerful models. Samsung currently makes the main processor, based on an ARM11 design, in the Apple iPhone.

"The agreement is an extension of the previous subscription license and will enable Samsung to obtain early access to new technology, including the recently announced ARM Cortex-A9 processor, and broad access to a wide range of ARM … Read more

It's time for AMD to give it up (or fire executives)

If you've been following the AMD saga lately, you probably know that this company is in utter disrepair. After shocking the world just a few years ago with a downright unbelievable set of processors that blew Intel's socks off, AMD awoke a sleeping giant that has proven to be more formidable and dangerous than ever before.

To make matters worse, AMD is in financial trouble and hopes to turn a profit by the latter half of 2008. Oh and in case you're keeping score, the company just admitted that it overpaid for ATI and will need to adjust its financial statements to reflect that error in judgment.

But for all of its issues, AMD is still the world's number two microprocessor maker in the world and it does control one of the major video card manufacturers. But is this enough to justify its existence? If it is, shouldn't something be done with the company's decision-makers to jumpstart things a bit?

Regardless of where you stand on this issue, there's one element to this story that should not be overlooked -- AMD is in dire straits right now and its chances of getting out from under it are dwindling with each new processor from Intel.

If you ask me, AMD should be sold to the highest bidder and liquidated. Of course, if you think that's a bit extreme, fire all of its loser executives and try to find some people who actually know how to run a business and compete against larger competitors.

Trust me, it's the only way.… Read more

It's the acronym from hell contest

NVMHCIWG--Baby, remember my name.

I've spent more than a decade reporting on the tech industry--with most of that time logged into the squirrely world of processors and memory--and come across a lot of abbreviations and acronyms. At Intel, Craig Barrett isn't known at Craig Barrett--he's CRB. Then there was the ORBA and CORBA confusion.

And who could forget the time that HANA and DLRA (formerly DHWG) were competing with each other to win the support of the UWBF, ATSC and MPAA? It took three dictionaries and a Ouija board to sort out the conflicts. (And it spells … Read more