Levi Strauss wants consumers to dial 501, not just wear it. Levi Strauss Europe will be launching a line of mobile phones and accessories based on the iconic jeans brand. The line, which will be available in Europe in 2007, will incorporate the jean company's signature denim and rivets, according to the company.
Levi signed an exclusive agreement with ModeLabs Group, which will manufacture and distribute the Levi's brand mobile products in Europe, ModeLabs Group CEO Stephane Bohbot said in a statement.
As cell phones become just as much a fashion accessory as a communication device, more designers … Read more