Apple's iPad may be putting a damper on demand for e-readers and portable game consoles, according to the results of a new survey by Resolve Market Research.
The study examined the spending habits and attitudes of current and potential owners of iPads and other mobile devices.
Among those who own or plan to pick up an iPad, 60 percent see the tablet as most enjoyable for playing games. As a result, 38 percent say they won't buy a dedicated portable game console after picking up an iPad.
E-readers may also take it on the chin. Among the folks who own or will buy an iPad, 50 percent say they won't purchase a dedicated e-reader after bringing home Apple's tablet.
"What's surprising about this research is that consumers end up spending a lot of time playing casual games on their iPads and many will not buy a new portable gaming device as a result," Elaine Coleman, chief research officer for Resolve Market Research, said in a statement. "This negatively impacts portable gaming as consumers want to carry fewer devices over time."
When asked their reasons for wanting to own an iPad, 56 percent said it was for entertainment, 42 percent cited the "cool factor," 40 percent said it was for convenience, and 28 percent said it was because of the Apple brand.
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