This is part one of a four-post series.
It was a sort of worlds-collide surprise when I heard recently from a few guys from my hometown whom I've known since college. They wanted to talk to me about this month's South by Southwest Interactive Festival, that annual everyone-goes-there digital culture bacchanalia in Austin, Texas, which runs from Friday through next Tuesday.
You see, these friends of mine had recently started working at a company called JagTag, which creates barcode-based marketing campaigns for clients like sports teams and apparel brands. They're hoping to spread the word about the … Read more