Vodafone, Telecom Italia announce massive iPhone rollout http://arstechnica.com/journals/apple.ars/2008/05/06/ vodafone-telecom-italia-announce-massive-iphone-rollout … Read more
Social network MySpace might've chosen MTV as its media partner for the 2008 presidential primaries, but on Tuesday it'll be launching an election news hub in conjunction with the more traditional NBC News and MSNBC.com.
Called Decision '08, the new site is part of MySpace's "Impact" political channel, and showcases election news (complete with links to MySpace profiles of NBC News anchors and analysts), opinion, video from MSNBC, polls, and a discussion forum.
Executives at NBC Universal know they must walk a fine line in creating a Web series designed to showcase an advertiser's product or service. To some, it sounds like a recipe for disaster.
"If it's cheesy," said Vivi Zigler, NBC's executive vice president of digital entertainment and new media, "if it doesn't fit, if it's inappropriate, it won't work for us. It won't work for the brand. We're dead."
In the latest example of how commercialism continues to creep into art, NBC Universal has plans to create programming designed to highlight a sponsor's products, the company said Friday.
The new shows, which will appear on NBC Universal digital properties, are being produced by the company's Digital Studio division and units, in conjunction with the Omnicom Group, one of the world's most powerful advertising and marketing companies.
One of the first shows to emerge form the partnership will be an Internet sci-fi show called Gemini Division, starring actress Rosario Dawson. The show's planned sponsors are Acura, … Read more
NASA statement on student asteroid calculations http://www.nasa.gov/home/hqnews/2008/apr/ HQ_08103_student_asteroid_calculations.html
Yahoo-Google deal advances http://www.news.com/8301-10784_3-9920997-7.html http://online.wsj.com/article/SB120839839184321833.html… Read more
SAN FRANCISCO--NBC Universal would like to have its TV shows distributed once again through Apple's iTunes service, a top executive said Wednesday, but he called for antipiracy measures to help protect his business' revenue.
George Kliavkoff, chief digital officer at NBC Universal, didn't specifically mention Apple by name in his request, but it was clear he had the iPod maker in mind when it came to combating people's consumption of pirated content.
"If you look at studies about MP3 players, especially leading MP3 players and what portion of that content is pirated, and think about how … Read more
LAS VEGAS--Big TV networks are rushing to attract Internet audiences, but there are signs that the payoff won't be that sexy.
One of the burning questions television broadcasters face is whether the Web can be mined for big advertising dollars. NBC Universal, CBS, and Viacom are just a few of the media conglomerates moving quickly to offer full-length TV shows over the Web.
What will surely be debated here this week at the National Association of Broadcasters' annual conference--which gets rolling on Monday--is whether the masses will welcome TV on a PC.
What about commercials? Will audiences resent being … Read more
The good news for Hulu, the video portal jointly created by NBC Universal and News Corp., is that it sold out of advertising inventory.
The bad news for Hulu viewers is that more ads are on the way.
Jeff Zucker, president of NBC Universal, made the statements during a gathering of the International Advertising Association on Monday, according to Adage.com, the Web site of magazine Advertising Age.
Over at Silicon Alley Insider, Michael Learmonth points out that Hulu, the site that has received favorable reviews for offering users the ability to watch full-length TV shows, didn't have that … Read more
Rachel Thebault from the impeccable Tribeca Treats joins us to help dissect NBC's idiotic fall lineup. Yes, SNL is coming to Thursdays, no joke. Plus, Dwight is spinning out of The Office, and this just in from the future, The Office has been renewed, Psych! Listen up, it's a little cupcake of awesome.
Listen now: Download today's podcast
CBS has begun testing high-definition streaming video.
Buried in the lab's section of the network's Web site is a gallery of short HD clips from shows such as Jericho, CSI: Crime Scene Investigation and Dexter.
TechCrunch was first to report the story and said the clips are available in H.264 format at 480p, with 720 p and 1080p coming later.
CBS has been overshadowed on the Internet in recent months by Hulu, the video portal operated by NBC Universal and News Corp. Hulu launched earlier this month and has attracted a score of content from other networks, … Read more