BuzzFeed, a start-up trend-tracking site, has received $3.5 million in its first round of funding, the company said Tuesday.
New York-based BuzzFeed tracks and delivers the content that is grabbing the most eyeballs on the Internet. Hearst Interactive Media and Softbank were among the group of investors.
Sure, the company sounds like another Digg clone. What's different about BuzzFeed is that it doesn't rely on votes to determine the popularity of a video, blog, or photo.
The company blends click tracking with its own algorithm and human editors to figure out which piece of content is about … Read more