user-generated

Has crowdsourcing jumped the shark?

Crowdsourcing has entered the mainstream big-time. It has become daunting to find a brand these days that does NOT have some crowdsourcing program in place.

My Starbucks Idea is just the latest example: Starbucks asks its consumers for advice, and besides certainly receiving a lot of good ideas, the troubled coffee chain makes consumers feel part of the brand remake.

It's the same template as usual: engage your community, harness its creativity, and let it create the content for you.

It works, sure, but it's getting stale. For some reason, marketing trends take two to three years before … Read more

Will tomorrow's world still need designers?

Johanna Blakley, Deputy Director at the USC Norman Lear Center, will moderate one of the most provocative panel discussions at SXSW Interactive next weekend: " Will Tomorrow's World Still Need Designers?" Panelists include Alonzo Canada (Jump Associates), David Merkoski (frog design), and Helen Walters (BusinessWeek). In a blog post, Blakley has articulated some points that challenge the raison d'etre of a whole profession and will likely spark a heated debate:

"At Davos this year, four luminaries in the world of design were asked to predict what the future of design will be. The themes that arose … Read more

Innovation 1-on-1: Timothy Schigel, ShareThis

Timothy Schigel is the founder and CEO of ShareThis, which "lets people easily share the things they find online, in the most convenient way possible." ShareThis consolidates address books and friend lists, so that anything can be shared immediately, without even leaving a Web page. Since its launch, the ShareThis button has been installed by thousands of publishers, generating 100 million plus views from more than 26 million unique users every month.

Timothy has led technology investing for the past 10 years at Blue Chip Venture Company, an early stage venture firm with $600 million under management, investing … Read more

A YouTube for artists

DeviantArt gets 1.5 billion page views a month, making it one of the most popular Web sites that many people have never even heard of.

Despite the name, only a fraction of the art on the site is what might be labeled deviant. In reality, the site boasts millions of user-uploaded works of art, everything from photography to 3D digital conceptual art to old-fashioned canvas-and-paint portraits.

Think of it as a YouTube for artists trying to show their own work. Pieces can be viewed, commented on, even added to a user's own gallery of favorites. The range of … Read more

Report: CNN citizen journalism site close to launch

CNN is close to expanding its "iReport" user-generated reporting initiative into a separate Web site, MediaWeek wrote Monday.

The new site, to be hosted at iReport.com, will be a repository for user-submitted news content--video, audio, and photos. Visitors can navigate through categories of news (like sports, weather, and politics), rate content, and embed it elsewhere on the Web. Contributors will be able to create profiles, and regulars can build up individual followings. As for filtering, the new site will be moderated once content has already been posted to the site; this is a change from CNN's … Read more

Guy in a mouse suit wins Super Bowl (ad, that is)

Doritos parent company Frito-Lay has been a proponent of the user-generated TV ad for some time now. Last year, it kicked off its "Crash the Super Bowl" advertising campaign, in which ordinary people (OK, ordinary people with nice cameras and video-editing skills) created ads for the cheesy chips and submitted them to the company, where they were promptly posted on YouTube.

For Super Bowl XLII, in which many of the game's high-profile ads turned out to be disappointing or downright stupid (at least in my opinion--but the Budweiser ads were pretty good this year), the second annual &… Read more

Net users are becoming their own reputation managers

With everyone becoming a producer in the YouTube age, self-branding ("The Brand Called You") has evolved from a fancy to a necessity.

Andy Warhol's 15 minutes of fame have shrunk to 5 seconds of microfame, and in the contained public arena of social networks, amateur paparazzi--thanks to the viral nature of social media--have the power to grant celebrity status. That, in a nutshell, is the thesis of Clive Thompson's poignant piece for Wired on the rise of "microcelebrities."

As Facebook walls make personal communications open to the rest of your trusted network, even your … Read more

Trends 2008: Will 3D printing finally go mainstream?

Everyone wants to be a designer. That's the value proposition of JuJups.com, a new online service claiming it will allow consumers to design their own personalized and customized 3D content. 3D printing, as the underlying technology is called, is a form of rapid prototyping that builds up three-dimensional objects by "printing" successive layers of materials (polymer, cells, sugar, etc.) on top of each other.

As a recent Wired story points out, 3D-printing technology has been around for a while, mostly used by professional design firms and design-intensive businesses such as automakers, handset makers, and aerospace companies. … Read more

The one thing (question) for a better world

In fin d'ann?e mood, saving the world is en vogue -- and asking the "one thing" question obviously, too.

Inspired by Leonardo DiCaprio's gloom and doom documentary "The 11th Hour," OnEarth magazine asked a panel of leading scientists and activists to "move beyond bleak diagnoses and offer concrete proposals for a sustainable future:"

"Which one thing would you do to save the world?"

You can view it on YouTube or read a transcript of the entire conversation here.

In a similar vein, but slightly modifying OnEarth's impetus (and … Read more