tubes

YouTube to advertisers: You need us to attract a younger crowd

NEW YORK--Google on Wednesday made its pitch for advertising on YouTube, telling companies that the site is a vital way to reach the highly desired 18- to 34-year-old demographic and a way to build a base of loyal fans.

However, the company didn't announce any new major projects or partnerships. Instead, executives positioned YouTube as hip and in tune with what younger viewers desire -- something it said its online rivals and traditional cable networks lack. And it noted that the transition to online viewing has already happened.

"The future is already here," Executive Chairman Eric Schmidt … Read more

YouTubers watch more than 6B hours of videos per month

On the heels of YouTube celebrating 1 billion unique monthly visitors to the site, the company announced Wednesday that these people are watching more than 6 billion hours of videos every month.

For a little perspective, that's equal to nearly 684,000 years of viewing -- or -- an hour a month for every human on Earth.

The 6 billion hours is up 50 percent more than last year and is also up substantially from just January, when the YouTube announced users were watching 4 billion hours of videos per month.

What exactly are people watching besides ads and … Read more

YouTube goes to Washington

Google's popular video channel and its public policy group have teamed up to provide members of Congress with feature-enhanced video channels today.

Citing an increase in public interest in streaming video from their elected representatives, Google has offered to improve the YouTube channels of all 535 members of Congress for free. They will be able to share via YouTube, e-mail, and social media live-streamed and archived videos such as the first hour of the recent Rand Paul filibuster, embedded above.

Google's content partnerships head honcho Robert Kyncl and vice president of Public Policy and Government Relations Susan Molinari … Read more

MLB brings live game streaming to YouTube, but not in U.S.

Major League Baseball is about to begin live streaming America's pastime to fans on YouTube for free, but there is a catch: The arrangement will pass over fans in the U.S. and a handful of other countries where the sport is already dug in.

YouTube announced on Monday that fans in countries other than the U.S., Canada, South Korea, Taiwan, and Japan will be able to view two live games per day during the regular season on the video-sharing site. Fans in all countries will be able to view game highlights "about a day or two&… Read more

Born in the U.S.A.: Rogue Audio Cronus Magnum amplifier

A lot of audiophiles love tube amplifiers, and I've owned my share, but I don't currently have tubes in my main hi-fi system. I instantly remembered what I was missing when I hooked up the Rogue Audio Cronus Magnum integrated amplifier with my KEF LS50 speakers. They're good together.

Before founding Rogue Audio in 1996, Mark O'Brien worked for Bell Labs and other companies doing electronics development, lasers, and transformer design. Like so many audio designers I've met over the years, O'Brien started building amplifiers when he was a little kid. Audio is a … Read more

YouTube to get its funny on with Comedy Week

If you think you might need a good laugh or two come mid-May, you might want to keep YouTube in mind.

Google's Internet video subsidiary on Thursday announced the first-ever YouTube Comedy Week, scheduled for May 19 through May 25.

It will start out on the evening of the 19th with the global live-stream of an all-star comedy variety featuring a mix of stand-up, sketches, and musical performances. Then as the week unfolds, YouTube said, there will be dedicated programming that includes live performances, new episodes from popular YouTube comedy channels, and curated top 10 lists from comedy stars. … Read more

Psy's 'Gentleman' tops YouTube charts with 38M views in one day

With the same searing beat, ridiculous lyrics, and tongue-in-cheek antics, South Korea's Internet phenomenon Psy is breaking charts again with his new single "Gentleman."

YouTube announced Monday that "Gentleman" is giving "Gangnam Style" a run for its money by setting the record for getting the most views in one day ever. On April 14, "Gentleman" hit more than 38 million views. And, after only being up for about a week, the video has a total of nearly 204 million views.

"From a stats perspective, it's one of the biggest … Read more

Ear-dazzling sounds at the New York Audio Show

The Wilson Alexia speakers and Dan D'Agostino electronics in the Innovative Audio room at the New York Audio Show stopped me in my tracks. I heard a lot of great gear at the show, but the sound in that room was closer -- a lot closer -- to the sound of the real thing than anything else. The system had a "this is happening now" quality that takes you back to the recording session, proof that cutting edge high-end gear is getting better all the time. Yes, ubergear prices are in the stratosphere, but there were plenty … Read more

YouTube defeats Viacom copyright lawsuit -- again

For the second time in the past three years, YouTube has beaten Viacom in a long-running copyright infringement case that accused the video-sharing site of turning a blind eye to illegally uploaded videos.

U.S. District Judge Louis Stanton granted the Google-owned video site's request for summary judgment on Thursday, agreeing that the Digital Millennium Copyright Act's "safe harbor" provisions protected YouTube from liability.

Viacom, parent company of Paramount Pictures and MTV, filed a $1 billion lawsuit in 2007, accusing YouTube of encouraging copyright infringement and profiting when users upload unauthorized TV and movie clips. Google … Read more