Internet usage dropped 15 percent during the Super Bowl as the football-obsessed and casual fans alike huddled around their TVs to watch the showdown between the eventual NFL champion Baltimore Ravens and the San Francisco 49ers.
That was the conclusion of a study released this morning by Sandvine, a firm that analyzes traffic on broadband networks.
And while hordes of people were pounding out tweets and Facebook status updates by the millions with their impressions on the Super Bowl ads, the blackout during the game -- and the companies that best leveraged social media during the power outage -- and, … Read more
Leaked from today's 404 episode:
- Google Glass to use bone conduction instead of traditional headphones.
- Google searches expose racial bias, says study of names.
- Vampire Weekend announces new album details in the NY Times Classifieds section.… Read more
"To the curious, inquisitive, the seekers of knowledge."
So began one Super Bowl ad last night. It smacked of more than a little philosophical grandeur.
It continued: "To the ones who just want to know." Well, this had to be something big, something portentous. This had to be a tech company, surely.
With another line, I had no doubts: "To the rebels, the artists, and the free-thinkers and the innovators."
Yes, soon would appear images of Gandhi, Muhammad Ali and, um, Mark Zuckerberg. It was all going to end with an image of Steve … Read more
Super Bowl fans took to the Internet yesterday to search for both people and products highlighted during the big game.
Sponsor M&M was the top search item on Google as it tried to woo people with its "Love Ballad" commercial. Singer Beyonce, who performed during the halftime show, took second place.
The teams actually competing in the game were next, with the Baltimore Ravens No. 3 and the San Francisco 49ers No. 4. And 49ers quarterback Colin Kaepernick rounded out the top five list.
The morning after the Super Bowl, there is a constant discussion about the dropped passes, the unnecessary roughness and the terrible calls.
Yes, of course I'm talking about the commercials.
Many media companies weigh in and declare that they know which of them moved the populace to wild emotions and untold paroxysms of brand loyalty.
TiVo, meanwhile, constantly checked the pulses and sweat glands of its subscribers and came out with a simple declaration: the most engaging ad of the Super Bowl was the one for Taco Bell.
Yes, the one where the older people behaved like younger people … Read more
And even though the San Francisco 49ers lost the game, head coach Jim Harbaugh received 98 percent more overall mentions in posts and comments than his brother and Baltimore head coach John Harbaugh.
Mentions of Beyonce, who performed at halftime, started to increase just before 8 p.m. ET. By 8:22 p.m., mentions of her name had jumped nearly 49,000 percent, Facebook said. Destiny's Child's appearance with Beyonce was … Read more
Twitter is tops when it comes to social network mentions in Super Bowl commercials.
The social network was mentioned in 26 of 52 national television commercials at the Super Bowl last night, according to a tally from Marketing Land's Matt McGee. Facebook mustered four mentions in the commercials, followed by one each for Instagram and YouTube. Google+ got no mentions.
In order to arrive at his tally, McGee started counting only after the opening kickoff. He stopped counting when the clock reached 0:00. Only national commercials were included, and anything from the NFL or CBS promoting their own … Read more
This year's Super Bowl started with the Ravens crushing the 49ers. Then after a 108-yard kickoff return by the Ravens at the beginning of the second half, a power outage delayed the game for more than 30 minutes. Following the delay, the 49ers got their mojo working and the two teams, and two brother coaches, battled intensely to the finish.
This is a great script for a blowout evening of tweeting by football lovers, advertising geeks, and Beyonce fans.
Here's a few things I need to tell you about BlackBerry's Z10.
You cannot launch a Soyuz rocket from it. You cannot use it to make scrambled eggs with truffle oil. You cannot cut your hair with it.
You cannot milk a cow with it. Nor can you milk a rhinoceros with it.
You cannot use it to floss your teeth, steer your alpaca or clean your windows with it.
You cannot marry 12 wives, using it as your minister.
You cannot get it to construct a new mansion for you in the Turks and Caicos Islands. You … Read more