IBM app marries augmented reality, comparison shopping
HANOVER, Germany--IBM showed off technology today designed to let people use their smartphones to take command of their real-world shopping.
Big Blue showed an app idea from IBM Research in Haifa, Israel, that uses image recognition to identify products on store shelves, then lets people sort those products by attributes such as price and nutrition information. A customer could select only gluten-free products, pick food that's from nearby, or filter electronic gadgets by operating system.
"The same experience people expect online is available in the store," said Amnon Rebak, a research staff member on the project, at … Read more