Two top Apple executives in India met Monday with CEOs and top executives of major retailers in the country to discuss a new strategy and marketing vision, according to the Economic Times. The idea is to set up "stores within stores" in the "top 50 tier II and III markets," expanding its presence outside large metropolitan areas and into smaller markets. According to the report, the … Read more
When you're struggling, some of your ideas can hobble from the moment you utter them.
It's hard to notice, though. You're so desperate for things to change.
Perhaps JC Penney was merely trying to be at one with the crowd, when it had the notion of giving customers a discount if they say "hashtag" at the counter, accompanied by the word "offer.
As BuzzFeed reports, the idea was to give $10 back on $25 to anyone who made themselves temporarily -- and, perhaps, quietly -- look absurd in conversation with a Penney employee.
JC Penney's Twitter account proudly proclaimed: #Tomorrow #is #HashtagDay #at #jcp #Say #HashtagOffer #AtCheckout #ForA #10off25 #Offer #DetailsAndExclusionsInStore #ThatsHowWeDo."
#ThatsHowYouShouldntDo.… Read more
Amazon is bringing on tens of thousands of new employees to accommodate the holiday shopping season rush.
The company on Tuesday announced that it will hire over 70,000 full-time seasonal jobs across the US, representing a 40 percent increase over the number of seasonal employees it hired last year during the same period. So far this year, Amazon has converted 7,000 temporary employees into regular, full-time workers. The company says that it will do the same with this year's seasonal workers.
Amazon has watched its holiday season grow considerably over the last several years as more people … Read more
T-Mobile plans to pull its stock of BlackBerry phones from its US brick-and-mortar stores, according to Reuters.
The mobile carrier's executive vice president for corporate services, David Carey, said Wednesday that BlackBerry phones have not sold particularly well with shop customers and that "keeping stock in the retail distribution system was inefficient."
While customers won't be able to snap up BlackBerry devices from T-Mobile's retail stores, the mobile carrier will continue to display the smartphones and people can order them.
"We will display and sell it in the store for those consumers who would … Read more
Let's discuss the word "daft."
It is a very English -- Ye Olde English -- word that some would translate as "foolish." And others would translate as "utterly, mindbendingly insane."
There is a band called Daft Punk, which, though French, got its name when an English music magazine described the music its members originally created as "daft punk."
Here is the denouement: It's a daft idea to get an interviewee to dance to Daft Punk.
When I say "interviewee," I don't mean interviewing for a place in … Read more
While Apple continues to look for a new head of retail, it has reportedly filled one of the top spots in its US operations, where most of its retail stores and sales originate.
The iPhone and Mac maker recently hired Enrique Atienza from Levi Strauss to serve as director of US retail, reports 9to5Mac. Atienza had been at Levis for nearly four years, and spent just shy of a decade working for The Walt Disney company and The Disney Store, according to his LinkedIn profile.
Atienza's most recent role at Levi Strauss was as the senior vice president of … Read more
Can you get a good-to-great full-time portable PC for less than an iPad or Xbox One? We occasionally see retail store circulars or online specials promising laptops for $500 or less, but you're usually locked into bottom-of-the-barrell leftovers that are likely to frustrate and send you right back to the store to spend even more money.
To answer this question, a handful of expert CNET editors have been given a virtual budget of $500 and told to buy the best portable PC they can. Of course, it wouldn't be any fun if we didn't have some ground … Read more
Apple's last retail sales chief, John Browett, stepped down 10 months ago. And while the company has been on the hunt for a new boss, no one has seemed to fit the bill.
Apparently, several names have come across CEO Tim Cook's desk, but no one has yet panned out, according to The Wall Street Journal. People familiar with the matter told the Journal that Apple had unsuccessful interviews with telecommunications-industry executives and a CEO of a privately held retailer in France. Apparently, internal candidates aren't in the running either.
"We're actively looking for a … Read more
Apple's policy of requiring its retail store employees to undergo two mandatory bag searches per day has now become grounds for a class action lawsuit.
Two former workers from Apple stores in New York and Los Angeles filed a complaint in San Francisco federal court on Thursday regarding this policy. These employees claim that they had to stand in lines up to 30 minutes long every day for store managers to check their bags and ensure they weren't smuggling home stolen goods.
Adding up these daily waits, the employees say they were deprived of dozens of hours of … Read more
There are all sorts of ways to become a star in L.A.
Some don't involve debasing yourself. Many do.
So please decide whether you find sympathy or laughter at the sight of a woman parting company with her equilibrium in an L.A. Apple store.
Courtesy of a Vine posted by actress Porscha Coleman, we see the lady experiencing the frustrations of not having an appointment at the Genius Bar.
As this Vine has wafted about the Web, many have laughed.
But isn't this an everyday occurrence in retail?… Read more