Just one month ago, Tumblr CEO David Karp announced that displaying ads was the "complete last resort" for the microblogging service. Well, financial temptation must have gotten the better of him.
Tumblr announced the introduction of Tumblr Radar and Tumblr Spotlight today, which are two types of advertising products available to sponsors for an entry-level price of $25,000, according to VentureBeat. Although this is an about-face to what Karp said last month, there are still some conditions for potential advertisers.
First, the advertisers must be "approved" by Tumblr. Second, they must be willing to shell … Read more