LAS VEGAS--Sprint Nextel is planning at least one more BlackBerry to join its line up this year.
"We're not done with BlackBerry," said Lois Eichelberger Fagan, director of product portfolio for Sprint Nextel, in an interview with CNET on Tuesday here at the CTIA Wireless conference. "There's more to come."
Sprint has teased another product from BlackBerry by the end of the year, but wouldn'… Read more
ORLANDO, Fla. -- When Frank Boulben joined BlackBerry a year ago as its chief marketing officer, he found a company whose reputation with the public was in shambles.
To make matters worse, its marketing strategy was in complete disarray. Each country or region had their own version of a BlackBerry campaign, complete with different agencies and creative processes. Even within the same region, campaigns would change from quarter to quarter with little lasting effect.
"There were a lot of broken pieces," Boulben recalled during his keynote presentation at the company's BlackBerry Live conference on Tuesday.
Getting BlackBerry'… Read more
BlackBerry has managed to regain some lost market share in its home country of Canada.
In a research note to investors on Thursday, Raymond James analyst Tavis McCourt reported that while BlackBerry's market share was just 6 percent in Canada in the fourth quarter of 2012, it jumped to 13.5 percent in the first quarter of 2013. The analyst believes that there was some excitement that cropped up around BlackBerry's latest handsets, the Z10 and Q10, which helped spur the change.
Still, BlackBerry is still far behind where it once was. According to McCourt, BlackBerry had a … Read more
Keyboard fans looking for their BlackBerry Q10 this summer will have their pick of three carriers: Sprint, T-Mobile, and Verizon.
Verizon will kick off Q10 sales with a preorder in the coming weeks, and will sell the Q10 in June.
T-Mobile has also committed to a June time frame, adding that business customers can get the smartphone for a wholesale price of $119.99 "with qualifying plans." T-Mobile's regular customers will be able to pick up the device for $99.99 down, topped by $20 a month for the next two years. That's a total of $… Read more
BlackBerry's next phone announcement doesn't have to be big or flashy. It just needs to be affordable.
With the BlackBerry Z10 and Q10, the company has shown it can make a competitive smartphone. Now it needs a budget-friendly version that it can market to the regions of the world that have shown the most growth over the last few years.
"I think a low-cost phone is critical," said Maribel Lopez, an analyst at Lopez Research. BlackBerry "can still gain traction in emerging markets."
That could come as early as Tuesday, when BlackBerry kicks off … Read more
The first time you install a BlackBerry 10 app you're required to approve or deny the app access to various types of information on your device. For example, the Foursquare app requires permission to access your location (among other things) in order to find nearby venues. While other apps may request permission to access your photos, music or connect to BBM.
Denying an app permission to one of the requested categories is a good way to protect your personal data, but should you mistakenly deny an app permission, you'll need to know where to go to edit these … Read more
BlackBerry's Q10, which features a QWERTY keyboard and operating system BlackBerry 10, has had a strong showing in the U.K. and Canada, according to one analyst.
According to Reuters, which obtained a note from Jefferies analyst Peter Misek, checks across the U.K. and Canada "indicate broad sellouts with generally limited stock otherwise."
"Based on our store checks, the BlackBerry Q10 has been selling extremely well and has been sold out or seeing limited availability in Toronto and across the U.K.," Misek said.
BlackBerry 10 devices have succeeded in passing the rigorous U.S. Department of Defense security requirements, according to Reuters. The agency approved on Thursday the company's entire line of devices running on its new operating system, which includes BlackBerry Z10 and Q10 smartphones, and BlackBerry PlayBook tablets.
BlackBerry, Apple, and Samsung have all recently been in the running to get security approval for their newest devices to be used by the Department of Defense's some 3 million employees. BlackBerry is now the first to get approval. It's expected that both Apple and Samsung will also get authorization … Read more