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Webjam offers Apple-like simplicity for site building

Earlier today I had a great demo with Webjam, a do-it-all publishing service that launched at the Le Web conference in late 2006. In many ways it was ahead of its time with a platform that lets you create your own social network, blog, online shop, or iGoogle alternative.

Like Ning (which picked up $60 million in funding last month), it lets users build pages out of various components without needing to know any coding. The twist is that if you come across someone else's design of modules that you dig, you can copy the entire thing to your own page and make it your own. The same goes for individual modules, which can be ported over to any of your Webjam pages, complete with whatever feeds or standalone content they contain.

Co-founder and CEO Yann Motte, formerly of Yahoo Europe thinks his platform's got what it takes to rise above the noise of other platform services, social networks, and blogging tools because it can do nearly all of those things nonexclusively. "[Users] don't have to split their activities between several Web sites," he says. "It works for you and me, and other people in this industry, but it does not scale for the average user." Does that mean he wants people to give up their Facebook profiles? No, but Motte believes that Webjam offers the average user more possible combinations to post and discover quality content than the competition.

The service has already seen accelerating growth in the U.S. over the past few months. Motte says the site has been growing 10 percent a week and is seeing users spend more than 12 minutes on the site (according to Compete), something I think is due to the page creation tool, which is really well done. If you've ever used Netvibes or Pageflakes it uses the same system; you simply have a bunch of different boxes you can drop down onto a blank editing canvas, which can be skinned and re-arranged to your liking. Motte says that in many ways his system is like Facebook's except more open because you get more control over the privacy controls of each box, as well as the data that goes with it.

These extensive privacy settings might be one of the most complex bits of the service. Each module has its own settings for viewership and editing. Users who visit your creation can become members, and in some cases co-contributors to the content that gets pushed out for others to read. Motte's example was to show me a page where a Webjam user had two different versions of a blog--one for everyone in the world to see, and a member's-only version.

One thing I'm not sold on is that people would pick Webjam as a blogging platform over a more established service like WordPress or Blogger. Motte acknowledges that Webjam's blog editor does not offer as many tools or the same level of community interaction, but comes back to say that if you decide to change the focus of your site later on it's not limited to being just a blog, and that's not a freedom most users are used to having. One service that took that idea and ran with it was Tumblr, which lets people change course if they get tired of writing things, and simply lets them republish photos, videos, audio, and IM conversations.

When it comes down to it, I found Webjam's creation tools and skinning to be far easier to use than the ones that come with Ning. I think the results looked a little better too, at least with some of the themes you can apply which are on par with some of the really simple and beautiful ones on iGoogle. What's not as established as Ning is the business model, which for now is simple text ads. The good news for power users looking to potentially get a little cash off of the hosted sites is that the service is rolling out a premium plan in July, which is currently being offered for free until then. Premium members get all the usual perks of services like this, with domain mapping and the option to remove or place banner ads.

To see some examples of popular Webjam pages you can go here. You can also check out a quick demo of the site maker in action after the break. … Read more

Report: Facebook wants Marc Andreessen on its board

Facebook has asked tech veteran Marc Andreessen to join its board of directors, according to Kara Swisher at All Things D. The deal isn't finalized, apparently, but Andreessen has "verbally agreed" to the commitment.

The Netscape founder is currently at the helm of his own social-networking site, Ning, which lets Web users create their own branded community sites without technical expertise. Because of its focus on niche communities rather than mass communication, it's not a direct Facebook competitor.

Facebook, meanwhile, has been padding its ranks with seasoned industry leaders as a means of competing with the … Read more

Lessons from a Web 1.0 archeological dig

The nuclear winter in technology talk sparked by Marc Andreessen wasn't exactly on my mind as I got rid of some boxes in the garage over the weekend.

But beneath a tub of paperback books and snow chains I'd managed to never use, there was an archeological treasure: boxes of old reporters' notes and Web 1.0 tchotchkes from an array of tech boom companies my wife and I wrote about in the 1990s for publications such as PC Week and Business 2.0.

There was a lint brush from BroadVision (an e-commerce software company...still in business) … Read more

History lessons with Marc Andreessen

SAN FRANCISCO--"It turns out that the Internet has worked pretty well," industry mainstay Marc Andreessen told an audience at the Web 2.0 Expo here Thursday morning.

Andreessen's keynote interview with Federated Media chief John Battelle was somewhat of a history lesson into the distant past of the Web (you know, 15 years ago) followed by the requisite speculation about an uncertain future.

"It was a very confusing time," Andreessen said of the Net's early days. In the early days of Mosaic, the browser created by Andreessen that eventually evolved into Netscape and … Read more

Create your own social network for work or play

I thought the social-network train had left me at the station. Sure, I've had a Facebook page for a couple of years, but I rarely use it. Same with the MySpace page I created back in 2006 as part of a story I was editing on how to get started with the service. I'm more active on LinkedIn because of the business focus of that network, though I usually visit the site only when I get an alert via e-mail about some new connection.

Why was I exhibiting such antisocial tendencies on the Internet? Was I doomed to … Read more

Working Webware: All about Ning

On Episode 2 of Working Webware, ZDNet Editor in Chief Dan Farber and I talk with Ning's CEO, Gina Bianchini. We delve into the company's platform strategy and how Bianchini plans to compete against other enablers of social networking. Then we kick the CEO out of the room and talk about the company's prospects.

Ning is a very strong social network platform, and the platform business, in this market, is the place to be. We have enough companies trying to rope people into engineered communities. Ning doesn't do that; it lets its users build their own … Read more

Profy attempts a more social, and utilitarian blogging platform

I'm always eager to get my hands on new publishing tools. We've got our own in-house blogging tool at CNET, but on the side I like to stay well versed in various other platforms both big and small. A new one from Profy.com (whose blog is actually a competitor of ours) launched on Wednesday and has been garnering some buzz from some of the other blogs. I thought I'd give it spin and see if the hype is well deserved.

What I can say after spending some time testing out its features is that it's off to a good start, but far from a Wordpress killer for people who are seriously thinking about launching any sort of commercial blog. It's more in line with Blogger and Ning's offerings in setting up a vast network of interconnected social sites that your users can navigate to and fro while retaining the feeling of being on the same service.

Besides having a fairly standard WYSIWYG blogging interface, and integrated RSS feed reader, the real draw to the app is its interconnected social network. You can add other Profy users and blog owners as friends and contacts. The service goes as far as integrating instant messaging and presence management to let you know when someone's online. Once you've added people as friends, you can then keep track of their new blog posts, along with what they're reading if they've opted to share what RSS feeds they're subscribed to. The RSS reader itself isn't too shoddy either. While not as feature rich as the big guys, I actually prefer its layout to Google Reader's (at least on our RSS feed) because it displays who the author is on the title of each post.

Everything seems designed with a simple user in mind. There's no access to your blog's CSS, instead everything is simplified down to a fairly sizable collection of templates that can be custom-tailored (very much like Ning) with the user picking where they want each site element to go. The same goes for the domain, which lives under the Profy.com moniker and can't be linked up to one you already own. All these things make it very simple to get started and make changes on the go, but power users will likely want a little more.

The site is currently in private alpha with no timeline on when it'll be open to the general public. For now, they're offering Webware readers 100 invites to get their own blogs going. To get yours, go to this page and enter "Webware" in the description box.

Screens below. There are two more after the break.

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Education-centric Ning social networks proliferating like bunny rabbits

I'm incredibly excited to share with you something that our good friend Steve Hargadon just pointed out to us.

This is a list of user-created social networks on Ning in and around the world of education.

Each of these social networks was created by someone who signed up for an account on Ning, created a network, and then invited in friends, colleagues, and/or students to interact around specific educational topics.

I love this list because it is a vivid illustration of what it means for there to be almost 150,000 social networks on Ning already, with hundreds … Read more

Jesus has a social network

Even though they don't have the visibility of MySpace or Facebook, the New York-based Community Connect has developed a series of niche social-networking sites that have managed to generate a significant following within the communities they represent.

AsianAve, the company's first project, launched in June of 1997. The site provides a service aimed at an Asian audience and somewhat resembles MySpace in look and feel. Since then, Community Connect has gone on to release BlackPlanet, MiGente, and Glee. Its most recent initiative, Faithbase, is a hub for Christians to meet and socialize with other Christians.

While Ning allows anyone to create their own social network, Community Connect has chosen to develop its own proprietary software and market five successive networks that each focus on a specific identity. I spoke to Kay Madati, vice president of marketing for the company, about what differentiates their networks from those created on Ning; while he wasn't familiar with Ning he pointed out that Community Connect's sites have more members than any off-the-shelf social networks he is aware of.

Faithbase officially launched in June 2007 but its "overt marketing push began about a month ago." The site currently has 51,000 members and experienced most of its growth over the past few weeks.… Read more

Last.fm creates OpenSocial application for Ning

The launch of Google's OpenSocial platform earlier this month might have been more PR than anything, as many of the third-party partners implementing the new developer standard won't be releasing anything for months.

Instead, OpenSocial-related announcements have been rolling out slowly: one of the latest is that social music site Last.fm has created OpenSocial widgets designed for use on Ning, a site that allows any person or business to create a specialized social network. (According to Ning, more than 123,000 networks have been created so far.)

Ning network creators and members can now install the Last.… Read more