LAS VEGAS--Over-the-air radio broadcasters have a plan to stay relevant even as their listeners continue to migrate to the Web.
Radio Heard Here, a new initiative from the National Association of Broadcasters (NAB) and the HD Digital Radio Alliance is focused largely on trying to convince the public that radio remains relevant.
The plan calls for a public-relations campaign, including video ads on YouTube, and a method to connect players online. But there's little real meat. In reality, it's a response to those skeptical about the industry's chances to survive in the Internet era who have lately … Read more