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Apple objects to Chinese food maker's logo, report says

In addition to being extremely touchy-feely, Apple can sometimes be just touchy.

So when my almost-regular reading of Go Cheng Doo brought up an example of Apple reportedly being a little upset, I wasn't entirely surprised.

In this case, the company is apparently objecting to the logo of the Sichuan Fangguo Food Co., Ltd. Naturally, it will be down to aesthetes and lawyers to decide just what resemblance this logo has with that of the world's most famous company.

But to some gazes, it might be LG, rather than Apple, which might ask a few questions. It really … Read more

Early 2011 MacBook Pro starts to gray Apple logo, freezes

Some owners have noted an issue with Apple's latest MacBook Pro model (early 2011), where the machine will start up to the gray Apple logo screen without a progress indicator and freeze. Apple has also noted the issue, releasing a knowledge base article to help with the situation.

Apple Support Discussions forum user CoryCripita writes:

"So for the second time my Macbook Pro is stuck on the ****** gray screen and won't boot. The first time this happened 2 days ago I HAD TO resort to Archive and install. The only thing that I can even think caused … Read more

Google refurbishes Chrome logo

Google gave its browser a new logo yesterday, a design that drops the bubbly 3D look for a flatter, more geometric look.

The new design is no surprise: an all-blue version of the new logo showed up for Chromium, the open-source foundation of Chrome, a week ago.

It's just a cosmetic change, of course, but people often care about such skin-deep matters. That's why the ability to reskin Chrome and Firefox were deemed important features even if they don't do much for loading Web pages faster or enabling new Web applications.

In a statement, here's how … Read more

Apple seeks European trademark for green apple logo

Some four years after Apple Inc. and Beatles-backed record label Apple Corps announced that the two companies had settled their trademark dispute (with Apple Inc. coming out the owner), the Mac and iOS device maker has filed paperwork with the European Trademarks Office seeking to make the famous Granny Smith logos its own abroad.

The filings, unearthed by Patently Apple, cover 14 international trademark classifications in common areas like advertising, games, and computer hardware, and in more obscure ones like precious metals and building construction.

Following the 2007 settlement, Apple had filed trademark applications with the U.S. Patent and … Read more

A new logo coming for Chrome? Not just yet

Judging by a recent source code change, it seems likely Google's Chrome browser will sport a new logo that looks less like the offspring of an electronic Simon memory game and a robotic Roomba floor cleaner.

The keen Chrome-observing eyes of Peter Beverloo spotted a new logo that arrived today for Chromium, the open-source underpinnings of Google's closed-source Chrome browser. The new logo still complies with the unwritten rule that browser logos must be circular but looks more like an abstract geometric pattern than the shiny happy plasticky objet d'art that is the current Chrome logo. Like … Read more

Why Facebook should have chosen blue hedgehog mascot

If only.

If only Google had been run by at least one touchy-feely human being, as opposed to a goosey gaggle of engineers.

If only Microsoft had made itself more teddy-bearish, as opposed to another of Apple's big, bad brothers.

And if only Facebook had committed itself to the blue hedgehog.

No, I have not been supping to excess. You see, according to the L.A. Times, which seems to enjoy following questions on Quora, Sean Parker, in his Facebook heyday, was deeply keen on Facebook having a prickly mascot.

Specifically, a blue hedgehog.

Ezra Callaghan, formerly of Facebook, … Read more

Audi oddity

We've seen our fair share of ridiculous software--especially when it comes to desktop enhancements--but we're pretty sure that Audi Screenmate takes the cake. We can't imagine that even the most die-hard Audi fan would find anything useful about this program.

Audi Screenmate consists of a small animated graphic with some shooting lines and fog; every few seconds "A4" becomes visible through the haze. This is a reference to the Audi A4 sedan. This graphic is visible on your desktop but also stays on top when you're using other programs. Clicking on the graphic takes … Read more

Honeycomb official logo gets Google buzzing

What do you get if you cross a honey bee with an Android? Internet buzz! Google has unveiled the official logo for version 3.0 of the Android mobile operating system, code-named Honeycomb.

The glowing cybernetic bee sports blue stripes, an ethereal glow, and a definite sting. It's by far the slickest Android logo so far: click through our photos to see previous versions, including our own cack-handed attempts.

Read more of "Android 3.0 Honeycomb official logo gets Google buzzing" at Crave UK.

W3C's new logo promotes HTML5--and more

Underscoring the confluence of technology, politics, and marketing, the World Wide Web Consortium today unveiled a new logo for HTML5.

With the logo, the W3C wants to promote the new Web technology--and itself. The Web is growing far beyond its roots of housing static Web sites and is transforming into a vehicle for entertainment and a foundation for online applications.

The W3C hopes the logo--T-shirts and stickers with it already are on sale--will fuel excitement and interest in the refurbished Web. "In addition to work on the specification, test suites, and useful materials for developers, we seek to raise … Read more