A small company called Kindle Lending Club plans to launch a beta site today or tomorrow that will let it profit from Amazon's e-book ecosystem.
The five-person start-up has a simple business model. First, connect people who are willing to lend the electronic books to those who want to borrow them. Second, when the borrowers discover that they didn't finish with Amazon's 14-day lending window, offer a link to buy the e-book and share a portion of the resulting revenue through Amazon's affiliate program.
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