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Imax hastens digital debut

Imax is following the smaller-format movie industry to digital projection technology a bit more rapidly than earlier planned.

The company plans to install three prototype systems in the second quarter of 2008 with a full transformation in the second half of the year. Previously, the company had planned to begin the transformation sometime between late 2008 and mid-2009, the company said.

"Several key exhibitors, studios and consumer research groups have already experienced the digital prototype we've been running for the past several months, and we are very encouraged by the unanimously positive reaction to the next iteration of … Read more

Dolby 3D finds some cinema fans

Dolby has signed up a passel of cinemas to use its Dolby 3D movie technology, the company announced Monday.

At the ShowEast conference Monday, the company offered a list of independent and chain theater companies that will use Dolby 3D: Carousel Cinemas, Cinema City, Cinetopia, Cobb Theatres, Kerasotes Theatres, Malco Theatres, Marcus Theatres, Maya Cinemas, Megaplex Theatres, Starlight Cinemas, Sundance Cinemas, Warren Theatres, Kinepolis Group of Belgium and Supercines of Ecuador.

But Dolby still isn't saying how many screens total are equipped with its technology, a key measurement of how the relative newcomer is faring against incumbent Real D. … Read more

Photos: Pharell Williams plays Halo 3 on IMAX at UK launch

Surely the most eagerly anticipated game of the year hit the U.K. last night, with a massive celebrity-studded launch event at London's IMAX cinema for Halo 3.

Rapper Pharell Williams, of The Neptunes and N*E*R*D fame, was on hand to show off his fragging skills--or lack of them, as it turned out--on the vast IMAX screen.

Showcasing the game's online multiplayer capabilities, Williams took on other celebrities and competition winners from around Europe. Click here for more of the night's escapades.

(Source: Crave UK)