IAC targets 'tweens' with new virtual world
It seems you're never too young for virtual worlds and social networking, at least that's what Barry Diller's InterActiveCorp thinks.
In a room filled with cupcakes and cotton candy, the company launched its new Web site for "tweens" on Tuesday on ABC's Good Morning America set in Times Square. The site, which is targeted specifically at the age group of 6- to 12-year-old girls, allows users to dress up avatars, decorate virtual bedrooms, and shop in virtual malls.
It's called ZwinkyCuties.com, and is a spin-off of IAC's teen Web site for … Read more