Digital-ad campaigns have proven stubbornly challenging to plan and track. Microsoft hopes to change that.
The software giant announced on Thursday a new collaboration with consumer measurement firm ComScore to design a digital media-planning service dubbed the Reach and Frequency Planner (RF Planner).
The goal of the RF Planner will be to help brand advertisers better measure and track their online-ad campaigns. Advertisers would be able to more easily determine and predict how consumers will respond to their digital ads.
Microsoft says online advertisers have been stymied by the inability to measure digital-ad campaigns with the same metrics used for … Read more