Shopping via mobile devices increased 81 percent in 2012
The phrase "shop by phone" took on new meaning in 2012, with U.S. consumer spending via mobile devices nearly doubling over 2011 levels.
Shoppers used their smartphones and tablets to make $25 billion in purchases last year, an increase of 81 percent over the previous year, according to data released today by market research firm eMarketer.
The researcher estimates that mobile devices accounted for 11 percent of e-commerce sales last year and expects that number to increase to 15 percent in 2013.
eMarketer expects consumers to make nearly $87 billion in mobile purchases by 2016, more than … Read more