Tumblr's next step: Become a real business
LAS VEGAS--Tumblr sits alongside the Internet elites in terms of audience, but the 5-year-old blogging medium has lagged far behind the likes of Facebook and Twitter in the money-making department. That could all change in 2013 as the social site pushes forward on a more aggressive strategy to get big brands to pay top dollar to reach its highly influential community.
Derek Gottfrid, vice president of product at Tumblr, told CNET that the company has seen a ton on inbound interest on its Tumblr Radar and Spotlight ad units, first launched in limited release in May of last year.
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