Confession time: In the nearly five years since iTunes began selling TV shows, I've purchased exactly zero. Why? Because I think Apple's $1.99-per-episode price tag is too high.
Apple seems to think so, too, which is why the company is reportedly looking to drop show prices to 99 cents. Unfortunately, the networks aren't too keen on the idea, as indicated in last Sunday's New York Times story: "Networks Wary of Apple's Push to Cut Show Prices."
I'm not sure why Hollywood's number-crunchers fail to grasp basic economics, but I think … Read more