Leaked from today's 404 episode:
- Facebook shares drop after Barron's snub
- A revamped Myspace will stay 'true to roots'
- Check out the latest episode of Aunt Jill's own podcast, Jill on Money!
- Follow Jill on Twitter.
Video voice mail: Lance from Salt Lake can't climb mountains, drives instead.… Read more
It's here. The week we've all strategized and prepared for since May. When America gets to see the new CBS shows for the first time, and gets to find out what's next on their returning favorites. It's an exciting time for all of us in the business: the anticipation of a new season ends and the magic begins as the remotes all click on. After all the hype, the attention, and the reviews, here comes the reality: America decides what they want to watch.
What new shows and characters will people fall in love with? What … Read more
Microsoft has hired Nancy Tellem, the former head of CBS's Television Entertainment Group, to come up with original entertainment for the Xbox.
Tellem, who joined CBS in 1997, was a senior advisor to company CEO Leslie Moonves. She was inducted into the Broadcasting & Cable Hall of Fame in 2006 for her contributions to the electronic arts.
According to Microsoft, Tellem will be charged to helping "to develop unique, compelling storytelling experiences for the Xbox brand." As Microsoft's Entertainment & Digital Media president, Tellem will report to Phil Spencer, who runs Microsoft Studios. Her most immediate … Read more
- Leaked from today's 404 episode:
- Instagram just lost $300 million, here's why.
- Angry Birds and Green Day partner for new Facebook game.
- Get your financial questions answered on Jill's podcast, Jill on Money!
- Follow Jill Schlesinger on Twitter.
Bathroom break video: Game of Thrones theme song, as performed by a cat.… Read more
Leaked from today's 404 episode:
- Google may start a same-day delivery service that uses automated vehicles.
- YouTube is the No. 1 source of music for teenagers.
- People also spend more time watching their phones than television.
- 3D printed meat: It's what's for dinner.
- 'The Price is Right' seeking first male model.
Bathroom break video: Why should I be on the Internet?… Read more
This is when normal people take vacation, but in the network TV marketing business, summer is our most intense period.
From May 16 when we announce the new fall schedule at our Upfront presentation to September 24, premiere week, we are laser focused on one thing: launching our new shows.
The process starts with watching pilots, meeting with producers and programmers, listening to research findings, and then translating all that into the science and art of entertainment marketing campaigns.
On-air promotional spots, print ads (see my previous blog post) radio spots, billboards, digital campaigns, interactive displays -- you name it, … Read more
Leaked from today's 404 show, featuring Aunt Jill Schlesinger, editor-at-large for CBS Moneywatch.com:
Check out the latest episode of Jill's podcast, Jill on Money: this week's episode rounds up the European crisis, retirement, and Social Security. Euro crisis: The 10 things to do right now to prepare for a potential euro zone melt-down.… Read moreToday we're shooting cowboys in the living room and bringing game shows to our tablets:
A leaked PDF document hints at what Microsoft could have in store for the next version of Xbox. If the 56-page document is true, the Xbox 720 has a planned release for 2013 and will play Blu-ray movies, 3D videos and it would work with special glasses for augmented reality gaming. The document also suggests the next version of the Kinect will track four people at once, have improved voice recognition and it could be split into two units on both sides of the … Read more
Hope you're sitting down for this: Jeff actually has positive words about a movie he saw this weekend! Without giving away the surprise, suffice it to say that Jeff's complaints about the lack of creativity in film and his disgust with the movie-going experience disappeared for two hours on Friday.
In advance of Microsoft's mysterious press event today, we'll speculate what's in store for the software giant and how it could fit into the 56-page road map document that leaked over the weekend.… Read more
NEW YORK -- A group of television broadcasters this morning tried to show a federal court that Aereo, the fledgling Internet-video service, is much more like Netflix and Hulu than an antenna-rental service -- and that it therefore has to pay to use their programs.
Aereo maintains that the company's business model immunizes it from paying for programming the way Netflix does. The broadcasters say this is nonsense, and this morning asked the District Court for the Southern District of New York for a preliminary injunction that would require Aereo to cease operations.
To grant that, the court must … Read more
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