My mom always told me “Make your passion your profession, and you’ll be a happy man.” She was right, and I am glad I followed her advice. Yet I appear to be part of a minority. In an article about growing disenchantment at work (“Hating What You Do”), this week’s Economist cites a survey conducted by the Center for Work-Life Policy, an American consultancy. It found that between June 2007 and December 2008 the proportion of workers who professed loyalty to their employers slumped from 95% to 39%, and the number voicing trust in them fell from 79% … Read more
Lavasoft has updated its popular malware and spyware detection and removal tool Ad-Aware. Rather than a dramatic redo, version 8.1 builds on the improvements made in the previous version. The new version is faster, has better removal abilities, and introduces a behavioral detection engine.
Called Genotype, Ad-Aware's heuristic-based behavioral detection engine isn't explicitly called out in the interface. However, I noticed that files that had been flagged falsely as threats in earlier versions were no longer called out as such, and the Quick Scan was able to complete in about three minutes, as opposed to 10 minutes … Read more
Symantec is betting heavily that program behavior is the future battlefront of security and is making a big push in its 2010 security program lineup with a behavioral engine called Quorum.
Take a tour of Norton Internet Security 2010 in this slideshow, and keep in mind that the look is very similar to Norton AntiVirus 2010. The biggest differences between the two include ancillary features, price, and the number of computers supported by one license.
Privacy advocates released a series of guidelines Tuesday for legislators considering regulations on behavioral advertising, calling for greater transparency and giving Web surfers more control over how the data is used.
Ten groups, including the Center for Digital Democracy and the Electronic Frontier Foundation, are pushing the debate ahead of the return of Congress in September, when certain members have hinted they'd be receptive to ideas for legislation. At issue is the use of behavioral advertising techniques by large Internet companies and services that track a user's online activity across a number of different Web sites, and serve … Read more
After participating in a Digital Brand Think Tank in Munich a couple of weeks ago (a lively discussion with 20 marketing executives from Audi, BMW, Google, Continental, and other top-tier brands), I must admit that I’m a bit tired of having to evangelize (or even justify) the value of brands using social media. It is astonishing to me that companies still ask for evidence when the tweet is on the wall. The event showed that there is a new Digital Divide that cuts straight through the ranks of the marketing industry--some executives get the Social Web, some don’t. … Read more
A coalition of advertising industry trade groups have agreed on new guidelines for privacy related to behavioral targeting on the Web. Officially released on Thursday and expected to go into effect early next year, the set of principles concern what advertisers can do with personal data collected in order to zero in on target audiences.
The groups involved are the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB).
Internet companies and privacy experts will appear before a Congressional subcommittee later on Thursday to discuss the privacy implications of behavioral advertising.
Representatives from Google, Yahoo, and Facebook will appear before two subcommittees of the U.S. House of Representatives' Committee on Energy and Commerce to discuss behavioral advertising, or the practice of tailoring Internet ads to a Web surfer's behavior on a particular Web site. In order to do that, Internet companies have to collect personal data, and members of Congress as well as privacy advocates are interested in hearing more about how that data is being handled.… Read more
Facebook's targeted advertising program is "materially different from behavioral targeting as it is usually discussed," Chris Kelly, the social network's chief privacy officer, said in remarks prepared for a Thursday morning hearing before two House subcommittees.
"In offering its free service to users, Facebook is dedicated to developing advertising that is relevant and personal without invading users' privacy, and to giving users more control over how their personal information is used in the online advertising environment," read the remarks for two subcommittees of the U.S. House of Representatives Committee on Energy and Commerce.… Read more
The European Commission has launched infringement proceedings against the UK, claiming the country is not sufficiently complying with European data-protection laws.
The action was initiated on Tuesday, following complaints over BT's trials--carried out in 2006 and 2007 without user consent--of technology from the behavioral advertising company Phorm. The technology allows an Internet service provider such as BT to monitor its customers' surfing habits, so that it can deliver targeted advertising to each user.
Update at 9:08 a.m. PDT, with a statement from Phorm.
The move comes as the European Commission takes action against the United Kingdom, alleging that the country failed to adequately comply with data protection laws in Europe.
In the case involving the United Kingdom, the Commission initiated action after complaints arose over Phorm trials British Telecom launched in 2006 and 2007, in which it allowed Phorm's behaviorial-tracking technology onto its network without users' consent, according … Read more