Bang & Olufsen goes down-market, creating new brand for the masses
LAS VEGAS--Luxury consumer electronics maker Bang & Olufsen is launching a new brand to make gadgets for the rest of us.
The Danish maker of speakers, televisions, and home entertainment systems has created B&O Play, a sub-brand to create "cash and carry" gadgets that consumers can pick up at retailers and set up on their own at home. The first product, launched during the Consumer Electronics Show here and available January 23, is the $799 Beolit 12, a wireless, portable speaker for iPhones, iPads, and other Apple devices.
The company created the new brand, in part, … Read more