Facebook is providing more insight to advertisers into user activities through its social network, according to a new report.
The company told Reuters that it has started to provide major advertisers in the telecom industry with information on users who switched carriers or devices after seeing an ad on its service. Facebook is able to provide such data by knowing when a particular ad was displayed to a user and on which kind of device or service that person accessed its social network both before and after seeing the respective ad.
"We have the ability to understand how the … Read more
You're not the only one unhappy with the proliferation of third-party cookies. So is Google, which has a plan called AdID to cut them from your online advertising diet.
The proposal could upend the $120 billion online advertising business, simultaneously giving more control over which ads are shown to customers and to Google as well, reports USA Today.
The story, based on a single, anonymous source at Google who is "familiar" with the plan but was not authorized to speak to the press, says that AdID could give Google a big bump to the company's online … Read more
Virgin Mobile is relying on your eyelids to aid its new viral marketing campaign.
The company recently posted a video, called "blinkwashing," to YouTube that uses the computer's Webcam to help viewers skip ads. The video is outfitted with a host of quick Virgin Mobile ads. Whenever viewers want to skip an ad, they need only blink and they're brought to the next video.
In order to get the feature up and running, the video attempts to access the viewer's Webcam. After doing so, it asks that the viewer blink a couple of times to … Read more
Microsoft posted a new video Friday morning knocking Apple's new iPhones and poking fun at the new colors as the only innovation.
The video is in a rather unusual style that attempts to mimic pitch meetings within Apple's inner confines. Nonspeaking characters watching the pitch appear to represent Apple's design chief, Jony Ive, and perhaps a younger version of Apple CEO Tim Cook, if he were biologically bonded to Google exec Andy Rubin. … Read more
Facebook is pressing the pause button on an initiative to put video advertisements in News Feed as it considers how not to disrupt the user experience, according to Ad Age.
The social network has long been rumored to be shopping around a high-priced ad unit that marketers could use to run 15-second commercial-like advertisements in News Feed. The units, costing anywhere between $1 million and $2.4 million depending on reach, would auto-play without sound when users scroll over them, earlier reports suggested.
Android remains top dog among all mobile platforms as seen by mobile ad network Millennial Media.
For the second quarter of 2013, Android snared 51 percent of all ad impressions on the network, according to the latest Millennial Media Mobile Mix report released Friday. That number was up from the 46 percent seen in the second quarter of 2012 and down just one percentage point from this year's first quarter.
iOS remained firmly in second place. But it showed a healthy gain in ad impressions, rising to 42 percent last quarter from 34 percent in the same period last … Read more
While Google Glass is currently a novelty product for select users, it could earn a good deal of cash for Google within the next few years.
According to AllThingsD, which spoke with financial analyst Robert S. Peck of SunTrust Robinson Humphrey, the wearable tech could be worth as much as $3.27 billion to Google in 2017, which is more than 3.7 percent of Google's estimated $86.4 billion total revenue for that year.
The big bucks will reportedly come from additional searches on Glass, enhanced ad targeting, and app sales, according to AllThingsD. Peck estimates that Glass … Read more
Google announced Tuesday that its upcoming 4.4 version of Android will be called KitKat. In a flurry of PR around the announcement,Google's new partner -- Kit Kat candy bar maker Nestle -- released an advertisement on YouTube that parodies the look and feel of Apple's product design videos featuring SVP of design Jonathan Ive.
Kit Kat's "chief breaks officer" Chris Catlin speaks with the same lilting English accent as Ive as he describes "confectionery perfectionery."
"Every corner, every edge, every finger of every bar has been carefully considered and crafted … Read more
Leaked from today's 404 episode:
- Tech terms coined in the '90s: Where are they now?
- Man turns his phone number into a premium number, makes money off of telemarketers calling him.
- Locket app lets users make money by swiping through ads on their smartphones.