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Facebook's mobile ad revenue forecasted to skyrocket in 2013

Facebook's focus on upping its mobile ad presence over the last year seems to have paid off. Literally.

The social network is expected to make nearly $1 billion from mobile ad revenue in 2013, according to a report released today by market research firm eMarketer.

"Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5 percent of mobile ad revenues in 2012 and is expected to take 13.2 percent this year," eMarketer wrote in a blog post today. "In the mobile display market, however, Facebook is on top, projected to grab … Read more

Talk to the ad with mobile Voice Ads

CNET Update is no fool:

April Fools' Day prank announcements and fake gadgets consumed the tech world Monday. But once piece of real news could be mistaken as a joke: Nuance is designing mobile advertisments that can understand language and talk back to consumers.

The streaming TV service Aereo is making headlines. The Wall Street Journal reports Aereo is talking with AT&T and Dish about a partnership to expand offerings. Aereo also won a victory in its legal fight against TV networks, as a federal appeals court in New York upheld the ruling that Aereo does not violate … Read more

In your face, Facebook style

I get it. All grown up (more or less) and a publicly traded company to boot, Facebook thinks day and night about how to better delight its advertisers and convince Wall Street that it's quite serious about monetizing the folks who use its social network.

Just look at Facebook's News Feed redesign and it's clear the powers-that-be have some very smart ideas about how to satisfy those first two constituencies. And what of those hundreds of millions of people who use Facebook to catch up on cute cat photos and the latest apercus from slightly batty relatives? … Read more

Facebook tests a new ad strategy

CNET Update is watching where you click:

Update highlights Facebook's Plan B for advertising in the News Feed. Instead of just showing you sponsored stories based on your profile, Facebook is tracking your Web browsing habits to serve targeted ads in the News Feed. If not done right, this can turn away users who are already uneasy over privacy.

Also in the tech news roundup:

- Spring cleaning could earn you a couple bucks -- that is, if you live in an area participating in eBay's "Sell it Forward" program. eBay is working with Goodwill to … Read more

Twitter ad revenue should near $1B next year, researcher says

Twitter's ad revenue is soaring, and a big reason for that is mobile, a market research firm said today.

eMarketer estimates Twitter will earn $582.8 million in global ad revenue this year, $950 million next year, and $1.33 billion in 2015. According to its boosted forecast, more than half of Twitter's ad revenue -- about 53 percent -- will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.

And mobile is where Twitter will see the most growth over the next two years, eMarketer said. By 2015, more than … Read more

Wells Fargo site hit by denial-of-service attack

Wells Fargo was the target of another distributed denial-of-service attack.

The bank's Web site was slowed down by the attack yesterday, affecting a certain number of customers, according to Fox Business News.

"Yesterday we saw an unusually high volume of Web site traffic which we believe was a denial of service attack," a Wells Fargo spokeswoman told CNET today. "The vast majority of customers were not impacted and customer information is safe. For customers who had difficulty accessing the site, we encouraged them to call us by phone, use ATMs or try logging on again as … Read more

Apple fights Yontoo Trojan with XProtect update

Following news of the new adware Web plug-in Trojan found to be affecting OS X systems, Apple has released an XProtect malware definitions update to protect anyone who stumbles across it.

The Trojan, called Yontoo, is initially disguised as a media player or download manager plug-in and distributed on underground file-sharing and movie trailer Web sites. When installed it pretends to be a player called Twit Tube but installs the Yontoo plug-in. This plug-in will work in all Web browsers to track your browsing behaviors and then present ads on legitimate Web sites.

Unlike other malware that can hide itself … Read more

Survey declares Apple brand 'less inspiring'

One shouldn't rely on the same sources of inspiration every day.

Sometimes, even the finest of one's muses just doesn't amuse. Sometimes, even the greatest of one's heroes gets drunk and bangs his head on the pedestal as he falls.

However, one brave enterprise wished to measure the brands that inspire real human beings the most.

It is called Added Value. It has just released its list of the most inspiring. Perhaps the information that might cause the most perspiring in certain parts of the West Coast is that apparently Apple's brand has become less … Read more

Google airs Nexus 10 ad focusing on how it's 'shareable'

In a new ad, Google aims to show just how "shareable" its Nexus 10 tablet is. The ad (see below) features a couple expecting a baby and has scenes bouncing back and forth between the two who each use the tablet to make calendar notes, share on Google+, and read up on pregnancy books.

It seems that Google's goal with the Nexus 10 ad is emphasize that more than one user can use the tablet, each with their own user login credentials. The ad ends with the line, "The shareable 10" tablet from Google." … Read more