NEW YORK -- "Apple should double-down on Jony Ive." That's what Gene Munster, managing director and senior research analyst at Piper Jaffray, counseled during a state of Apple presentation at the Business Insider Ignition conference.
"The concept of the Apple's operating system has basically been copied by competitors... The real substance is the hardware side, where Jony Ive plays into it," Munster said. "The difference is in the hardware, and isn't fully appreciated."