The latest buzz around the rumor mill is that Amazon is working on a smartphone that will launch in the fourth quarter of 2012, but can such a device succeed in today's competitive market?
Analysts at Citigroup say that based on supply chain checks, Amazon is in talks with Foxconn to develop a handset that could feature a Texas Instrument OMAP 4 processor and cost between $150 to $170 to build. Citigroup notes in its report (PDF) that a smartphone would be the next logical step for Amazon after seeing success with its Kindle e-readers and its recent foray into the tablet market with the Kindle Fire.
Analysts aren't the only who think this; in fact, CNET executive editor David Carnoy made this prediction a month ago, and I'm of the same thought that a Kindle smartphone isn't so much a case of if, but when.
Whether you agree or disagree, for the sake of argument, let's say that a Kindle smartphone is coming. The question then becomes what can Amazon do to make its handset stand out from the rest and convince customers to choose it over the latest iPhone, Android or even Windows Phone device?
Well, it won't be easy, but I can think of a few ways it can get ahead. … Read more