At 7 a.m., I woke up and preordered an iPhone 4S. I got the 32GB version, but I'll admit I was tempted to get the 64GB one.
Apple has introduced a new price to the iPhone that hasn't been around for a long while: $399. In fact, there hasn't been an iPhone that expensive since the original 8GB iPhone after its price drop in 2007-2008.
The 64GB iPhone 4S sits atop the iPhone food chain like a threat to any consumer's sanity: is 32GB enough? Should you pay $100 for more storage? In that clever Apple math, you might reason, if you already considered paying $100 for a measly 16GB of extra storage, $100 on the next step up nets you 32GB. Double the extra storage for the same money.
Of course, locked-in flash memory has been the source of clever margins on Apple products for years. In fact, despite dropping prices for flash storage, iPhones haven't changed their storage capacities over the past couple of years. It's a debate iPad owners have had as well, except with the iPhone 4S, there's the important added consideration/concern of its improved camera: 8 megapixels for still photos, and bumped-up 1080p video recording. And, for the first time in the iPhone's history, there are three price/storage tiers (four, if you count the 8GB iPhone 4).… Read more