On this episode of the Roundtable, we're talking about how to really use social media in your business. We're not going to say you should hire a bunch of "consultants" to tell you that Twitter will rocket you to success. Instead, we'll explore how to carefully, deliberately use your brand and your personality online to make your loyal customers more loyal and to spread the word to potential new customers.
And yes, the most recent and possibly most successful social campaign ever is the Old Spice program, which we will be talking about. Also, today: What Apple could have done in the social space to mitigate some of the brand damage caused by the problems with the iPhone 4's antenna design.
Brian Solis, founder of the branding and marketing firm FutureWorks. Now, there are hundreds of marketing and PR people in tech, and it's fair to say that most of them have at one point or another pitched me. Including Brian. But behind Brian's PR chops is a person who does more than pitch. Brian is one of the few branding and marketing people I've met in this business who backs up his approach with both a sensitive social radar as well as a real head for research and numbers. His books, Putting the Public back in Public Relations, and Engage, are thoughtful works on how to use social media.
And joining us from the real world (not tech): Rick Bakas, director of branding and social media for St. Supery winery. Rick is also author of the book, 75 Savory Tips for Social Media Success. Rick's real-world cred includes the fact that he's a Certified Sommelier from the Court of Master Sommeliers. He's also an old-school branding expert.
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