London

Great Britain's Olympic team has been given a friendly reminder to clamp down on athletes wearing the wrong brand of headphones, after medal-chasing Olympians were spied sporting non-sponsor Beats by Dr. Dre cans.

The bass-heavy Dr. Dre brand shipped batches of its headphones to hotels where British athletes were staying, the Associated Press reports.

The Beats brand is not an official sponsor of the London 2012 Olympics, and as such officials were none too pleased about the company's publicity ploy. British Olympic Association spokesperson Darryl Seibel said team leaders have been reminded of "the importance of protecting … Read more

It seems die-hard Olympics fans hate the Internet now that results are posted instantaneously. The drama that prime-time coverage can usually deliver is somewhat dampened by the fact that a list of winners is readily available quicker than the time it takes to turn on a TV.

Even if you casually browse a site like Twitter, you're bound to accidentally uncover some breaking news from the Summer Games. Come to think of it, it's probably harder to shield yourself from the news than it is to find it out. … Read more

The U.K. public probably had its first encounter with 8K display technology thanks to recent screenings of the London Olympics at BBC's Broadcasting House. Engadget described the overall positive experience as akin to "looking through a window directly onto the Olympic Stadium."

The article added that even the tiniest figures in the larger-than-life projection appeared totally vivid and sharp, while the 60-frame-per-second footage was both artifact- and flicker-free. … Read more

File this one under M.W.A.: Marketers with attitude.

Organizers of the 2012 London Olympics are peeved at Beats Electronics, makers of the headphones that are ubiquitous in major U.S. cities, according to The Guardian and other British publications. Without the company ponying up the money to become an official sponsor of the games, Beats' headphones still managed to find their way onto the ears of Olympic athletes, who during the games are some of the most watched people on the planet.

That makes them very valuable human billboards.

Officials from the International Olympic Committee are looking into … Read more

Leaked from today's 404 episode:

- Olympics fans told to stop tweeting if they want TV.

- NBC's No. 1 tweeting critic suspended from Twitter.

- NBC defends its use of tape delay for London Summer Games.

- The FBI wants a database of your tattoos.

- How Twitter can tell when you're going to get sick.… Read more

Ah, the Olympics. We get three weeks of athletic prowess, medal counts, moving personal stories, and slow-motion replay of swimmers touching the side of the pool. If you can't stand yet another headline about sporting glory, turn to the Olwimpics browser extension for relief.

Olwimpics' sole purpose in life is to expunge the Olympics from your browsing experience. It's available for Chrome, Firefox, and Safari. It thoughtfully covers up keywords with Olympics-color blocks, though it doesn't make the accompanying images disappear.… Read more

Does Apple have some glasses of its own? We're about to find out:

Is Apple finally readying a game controller? The company released the patent information for one it filed back in March that shows what looks exactly like a PlayStation 3 DualShock controller communicating with an iPhone. The controller will work with iPads and Apple TV as well using NFC communication. Now don't go throwing out your PlayStation 3 or Xbox 360 just yet. There's no way to know if this will actually ever see the light of day because there have been plenty of Apple … Read more

There are few events quite as exciting as the Olympics. With athletes from all over the world competing for their respective countries, it's easy to get excited as you root for your country to win. Obviously, I'll be rooting for my American compatriots, but seeing the drama of each event, no matter who the winner is, can be appreciated by anyone.

This year, the apps for tracking Olympic events are better than ever before, but still not quite perfect. Since NBC is covering the Olympics, it's the only app in this collection that will have live streams … Read more

Twitter has an Olympic-size headache on its hands.

The microblogging site is making a push to be a bigger part of live events -- especially the London Games -- but had trouble keeping its feeds up and running on the eve of one of its biggest.

Twitter CEO Dick Costolo told The Wall Street Journal this week that the service is trying to "more closely tie the shared experience on Twitter to the actual event that is happening," essentially increasing its presence associated with the event. That goal is reflected in a partnership Twitter has formed with NBCUniversal … Read more