There are two ways to look at the Fujifilm FinePix X10. You can view it as a cynical attempt to capitalize on the fanboy frenzy of the X100 with a camera that looks a lot like it, but that lacks everything that made it desirable to the fans. Or you can look at it as Fujifilm's first serious entry into the enthusiast compact market, going up against stalwarts from Canon, Nikon, and Panasonic (and newcomers like Olympus), with a design and specs that don't look too shabby in that crowd. I'm taking the latter view.
Keep in mind, however, that Fujifilm hasn't released the price, which makes it close to impossible to say anything meaningful about the camera. So I'll frame it this way: unless it can deliver absolutely stellar, X100-class photo quality, which I doubt, then anything more than $599 is too much.
With that in mind, here's how I picture its competition:… Read more