The iPad is starting to grab market share from Netbooks, a trend that may not bode well for these small laptops, according to a report from DisplaySearch on Tuesday.
"It appears that the momentum is shifting from mini-note PCs to slates," market researcher DisplaySearch said in a note. Netbooks are small, lightweight laptops, typically powered by an Intel Atom processor. Netbooks are also referred to as "mini-notes."
In the first quarter of this year, Apple shipped almost 700,000 iPads into the channel, accounting for 6.5 percent of all mini-note PCs/slates and in the first two months of the second quarter Apple sold more than 2 million iPads, DisplaySearch said.
"DisplaySearch expects that the iPad will continue to account for an increased share of the mini-note PC/slate segment in Q2'10. In the second half of the year, as additional slates are launched, the clamshell-style mini-note PC (netbook) could continue to lose share," according to the firm.
While DisplaySearch said that the low price of Netbooks have made them an attractive alternative to standard laptops, the iPad and other tablets should continue to make inroads into this market segment that has been based on more traditional office suite applications.
"With the emergence of the iPad and other slates, this segment of the market is transitioning from devices that, though smaller and less expensive, followed typical PC market trends that are built upon Office suite applications and content creation to devices that provide the ability to create content (and) is more focused on an a la carte method for selecting the software capabilities (apps) of the device and… Read more