When news of Beyonce's pregnancy broke on MTV's VMAs this week, Twitter traffic hit a record 8,868 tweets per second, suggesting that even passive TV watching is becoming a social event. That convergence could get a kick-start via a partnership announced today between satellite TV giant DirecTV and a social-media startup called Miso.
Miso has developed an iPhone app that has the capability to "know" what you are watching on TV and to automatically check in to shows and share or follow comments about the show on Facebook and Twitter.
"TV itself is a one-way medium--content is shouted at you. What we will be able to do is enable an experience that you can customize and personalize," Miso CEO Somrat Niyogi said.
The iPhone app facilitates sharing by automatically recognizing what you're watching. For instance, you can chat with other fans and rate your favorite shows without having to search for specific hash tags on Twitter or fan pages on Facebook.… Read more