Social Media

The Sheryl Sandberg I Know

It was a sunny and warm afternoon in July when I dropped by Facebook's old headquarters on California street in Palo Alto, just two blocks from Stanford University. As the editor-at-large of Mashable, I was a frequent visitor of Facebook HQ, mostly for product launches and the occasional interview.

This visit was different, though. I wasn't there as a journalist looking for a story; I was there seeking advice from one of the people I respect most -- Facebook COO Sheryl Sandberg.

At the time, I was in talks to start and run the digital arm of a … Read more

A terrific Twitter tutorial -- and saying thanks in social media

There are lots of Twitter presentations on the web, but the one below is one of the best I've ever seen. It's by Steve Buttry (@stevebuttry), who has the cool title of digital transformation editor at Digital First Media (I last wrote about him in my blog when he shared very useful Facebook tips: "Figuring out what kind of content works on Facebook").

Here's how I shared his slides the first time, during my Social Media Weekend/#smwknd conference yesterday.

USEFUL: Twitter for journos (and others) - awesome, #mustread presentation by @stevebuttry - bit.ly/YpUzrw … Read more

7 social media lessons from the Grammys for organizers of other events

It's awards season in the U.S., with the focus primarily on the upcoming Oscars and Sunday night's Grammys.

Last year, I wrote about how the Oscars missed an opportunity to use hashtags the right way on TV, and I look forward to seeing if the organizers learned anything from this year's Grammys. (Note: CNET parent company CBS owns the broadcasting rights to the Grammys, but I am writing this unprompted and on my own).

Here are six things the Grammys did right on social this year -- plus one they didn't -- and what folks … Read more

10 Pinterest tips from a user with 1.2 million followers

Last time I discussed Pinterest in-depth was in March 2012, when I wrote "Six things I learned from six days on Pinterest."

I've since joked that I should have added, "...as the only man on Pinterest," considering how much of the platform is dominated by women.

It turns out there are men having success with the platform, and one of them shared his tips with me.

Robert Anthony is a veteran tech journalist and former PC Magazine writer who now contributes to the New York Daily News, PC World, Black Enterprise, and other publications and … Read more

Zuckerberg's vision realized: One graph to rule them all

Mark Zuckerberg's vision for a world in which people are connected to each other for all time has remained unrealized, despite his best efforts with Open Graph and Timeline. But with Graph Search, he may have finally found the last piece of the puzzle.

"Our mission is to make the world more open and connected," the Facebook CEO said last year at the TC Disrupt conference. "We do this by giving people the power to share whatever they want and be connected to whoever they want, no matter where they are."

In Zuckerberg's world, … Read more

Megan Fox struggles with Twitter

Twitter is an acquired taste.

There are some who bathe in its immediacy and randomness. Others raise an eyebrow in condescending contemplation.

Hundreds of thousands of sentient beings were recently uplifted when Megan Fox, she of many wonderful movies whose names one doesn't always remember -- decided to plunge into Twitter's dark waters.

She set up an account. She offered some unrehearsed lines.

Then on Wednesday, her fifth day tweeting, she hit a wall: "5 days on Twitter and I have yet to discern it's purpose. #WhatIsThePoint ???"

Some of her more than 260,000 followers … Read more

Speed trap! Facebook post takes a wrong turn

Two characteristics about the modern world are entirely clear: Facebook isn't private and people's brain functions have sunk below those of a cabbage.

When these two collide, the result is usually a court case.

So it transpired with the brainwave that struck 32-year-old Scott Woodburn.

He was caught speeding by British police, which was something of a nuisance. He had accumulated so many points that this latest offense would mean he might have his driver's license taken away.

And who wants that?

So, as the Daily Mail reports, Woodburn did what any righteous and cool citizen would … Read more

Zynga puts PetVille and more out to pasture

Say goodbye to PetVille, FishFille, Mafia Wars 2, and a slew of other games from the folks at Zynga.

The video game studio has reluctantly pulled the plug on 11 of its gaming titles, as detailed by blog site TechCrunch.

The list of casualities encompass some of the company's most popular games, most of which were playable online through Facebook and a few that were available as iOS or Android apps.

PetVille - Shut down as of yesterday. Mafia Wars 2 - Shut down to new players as of yesterday. FishVille - Shut down December 5th. Vampire Wars - … Read more

Why startups shouldn't be afraid of Facebook cloning them

How long does it take a multibillion-dollar technology juggernaut to clone a popular social networking app? The answer: less than two weeks.

I am, of course, talking about Poke, Facebook's clone of Snapchat, the app whose messages self-destruct after 1 to 10 seconds. As many people like to point out, it's perfect for sexting, but there are a lot of other fun and innovative uses for this clever type of messaging.

For all intents and purposes, Poke is almost identical to Snapchat. Snapchat is focused on photos and videos, while Poke adds self-destructing messages and the classic Facebook … Read more