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Intel details future 'Larrabee' graphics chip

Intel has disclosed details on a chip that will compete directly with Nvidia and ATI and may take it into unchartered technological and market-segment waters.

Larrabee will be a stand-alone chip, meaning it will be very different than the low-end--but widely used--integrated graphics that Intel now offers as part of the silicon that accompanies its processors. And Larrabee will be based on the universal Intel x86 architecture.

The first Larrabee product will be "targeted at the personal computer market," according to Intel. This means the PC gaming market--putting Nvidia and AMD-ATI directly into Intel's sights. Nvidia and AMD-ATI currently dominate the market for "discrete" or stand-alone graphics processing units.

As Intel sees it, Larrabee combines the best attributes of a central processing unit (CPU) with a graphics processor. "The thing we need is an architecture that combines the full programmability of the CPU with the kinds of parallelism and other special capabilities of graphics processors. And that architecture is Larrabee," Larry Seiler, a senior principal engineer in Intel's Visual Computing Group, said at a briefing on Larrabee in San Francisco last week.

"It is not a GPU as many have mistakenly described it, but it can do most graphics functions," Jon Peddie of Jon Peddie Research, said in an article he posted Friday about Larrabee.

"It looks like a GPU and acts like a GPU but actually what it's doing is introducing a large number of x86 cores into your PC," said Intel spokesperson Nick Knupffer, alluding to the myriad ways Larrabee could be used beyond just graphics processing. In addition to the PC, high-performance computing and workstations are two potential markets that were also mentioned.

Intel describes it in a statement as "the industry's first many-core x86 Intel architecture." The chipmaker currently offers quad-core processors and will offer eight-core processors based on its Nehalem architecture, but Larrabee is expected to have dozens of cores and, later, possibly hundreds.

The number of cores in each Larrabee chip may vary, according to market segment. Intel showed a slide with core counts ranging from 8 to 48, claiming performance scales almost linearly as more cores are added: that is, 16 cores will offer twice the performance of eight cores.

The individual cores in Larrabee are derived from the Intel Pentium processor and "then we added 64-bit instructions and multi-threading," Seiler said. Each core has 256 kilobytes of level-2 cache allowing the size of the cache to scale with the total number of cores, according to Seiler. And application programming interfaces (APIs) such as Microsoft's DirectX and Apple's Open CL can be tapped. "Larrabee does not require a special API. Larrabee will excel on standard graphics APIs," he said. "So existing games will be able to run on Larrabee products."

So, what is Larrabee's market potential? Today, the graphics chip market is approaching 400 million units a year and has consolidated into a handful of suppliers. "And of that population, two suppliers, ATI and Nvidia, own 98 percent of the discrete GPU business." according to Peddie.

"And the trend line indicates a flattening to decline in the business...However, Intel is no light-weight start up, and to enter the market today a company has to have a major infrastructure, deep IP (intellectual property), and marketing prowess--Intel has all that and more," Peddie said. … Read more

AMD, Intel Centrino 2 make strange bedfellows

AMD thriving in Intel Centrino 2 notebooks? At Hewlett-Packard, the world's largest PC maker, the answer is "yes."

Although consumer notebooks get most of the press, business notebooks get most of the sales. "The prime purchaser of notebooks still remains, as a segment, business," Intel CEO Paul Otellini said during the Intel earnings conference call earlier this week.

Among Hewlett-Packard's slew of upcoming business notebooks (HP Compaq 6730s, 6830s, 6530b, 6930b) with Centrino 2 processors, Advanced Micro Devices' ATI graphics chips figure prominently. And notebooks such as the HP Compaq 6830s and EliteBook 6930p … Read more

AMD CEO discusses plan to compete with Intel Atom chip

Advanced Micro Devices has its eye on the ultra-low-cost notebook market. Dirk Meyer--the company's new CEO--and other executives discussed this and ways to make the company profitable during the company's earnings conference call Thursday.

Meyer--promoted to CEO on Thursday--made it clear that AMD is serious about the so-called Netbook market, where Intel's Atom processor has been the most successful so far. (Though Intel CEO Paul Otellini made a perplexing comment Tuesday about the Atom processor.)

Netbooks have two hallmarks: they are typically under $400 and are extremely small and light. The Asus Eee PC is the most … Read more

Nvidia cuts prices on GTX 260, 280 graphics boards

Nvidia has slashed the price of products with its newest GTX 260 and 280 graphics processors only a few weeks after it launched the chips, in response to stiffer competition from Advanced Micro Devices' ATI unit.

Nvidia said Sunday night that the GeForce GTX 280 is now available for $499 and the GTX 260 for $299. The high-end GTX 280 was originally $649, while the 260 was priced previously at $399. Both products were rolled out less than a month ago.

Nvidia's graphics boards are now more in line with ATI's newest offerings. At $299, the GTX 260 … Read more

AMD bests Nvidia with graphics chip strategy

Advanced Micro Devices' bet on a new approach to graphics chip design appears to be paying off, according to analyst Jon Peddie. This could put AMD's ATI graphics chip unit on top again--or at least on equal footing with Nvidia, the graphics leader over the last few years.

Peddie heads Tiburon, Calif.-based Jon Peddie Research, which specializes in graphics chip market research.

Test reports on AMD's and Nvidia's newest graphics chips are pouring in. Both companies are racking up good scores. (See Diamond Viper Radeon HD 4850 review here.)

But beyond the day-to-day test scores, AMD'… Read more

AMD, Nvidia graphics chip designs diverge

UPDATE: On Monday, Advanced Micro Devices and Nvidia are launching graphics chips based on distinctly different design philosophies.

Nvidia's GTX 280 and GTX 260 are designed to deliver the biggest performance bang per chip. A so-called "monolithic" approach packs 1.4 billion transistors and 240 processing cores onto one piece of silicon.

(See Peter Glaskowsky's review of the GTX 280.)

AMD's modular approach tends toward less is more: smaller, less power-hungry chips that can be strung together to achieve higher performance. The company plans to implement this strategy with the HD 4850 and HD 4870 … Read more

AMD sets new game PC specifications

Advanced Micro Devices will try to make buying a game PC more like selecting a game console.

"AMD Game!" will put badging on game PCs and set minimum standards for PCs that carry these badges. The idea is to allow gamers to select a PC like they would an Xbox 360 game console model and to drive home the point that an integrated graphics chip (from Intel, for example) is not good enough for a decent gaming experience.

AMD's specifications will target mainstream PC gamers, not high-end enthusiasts necessarily. Initially, the specifications will cover only desktops, with … Read more

Preview: Upcoming graphics chips from ATI, Nvidia

AMD-ATI and Nvidia are preparing for the next graphics chip showdown. And there is already a good deal of information (and rumor) on the two chips due in June.

The names of the two upcoming product families have been widely reported: The ATI line is branded as the Radeon HD 4800, while the Nvidia is dubbed the GeForce GTX 200.

Advanced Micro Devices is expected to launch the HD 4850 (price estimates of graphics boards range between $189 and $219) and then follow with the 4870 (estimates range between $199 and $279). In the fourth quarter, AMD plans to add … Read more

Alienware to bring out low-cost AMD graphics powerhouse

Dell's Alienware unit is slated to put AMD-ATI front and center. The Dell subsidiary will bring out a relatively low-cost game PC with dual ATI graphics chips within the next two weeks.

This comes in the wake of a report that Dell will phase out its XPS game PC line in favor of Alienware systems.

The $1,699 system--cheap by game PC standards--will come with 4GB (DDR2 800MHz) memory, a quad-core 9550 (2.2GHz) Phenom X4 processor, and a 3870 X2 board with two ATI HD 3870 graphics chips, said Marc Diana, Alienware product marketing manager for desktops. The … Read more

Nvidia-Intel 'grudge match' unwise, analyst warns

An analyst at CRT Capital Group says Nvidia may be treading on dangerous ground with its recent blitz of Intel taunts.

While CRT Capital Group analyst Ashok Kumar readily concedes that Nvidia's graphics chip technology is far superior to Intel's, he also issued a warning to Nvidia in a note released Monday: "Nvidia vs. Intel: an Emerging Grudge Match."

"(Nvidia CEO) Jen-sun Huang seems to believe that Nvidia's graphics solutions are better than Intel's because Intel simply doesn't know how to do better," Kumar said. "But there is another element … Read more