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Content Optimization

Eleven steps to buying a domain name that doesn't suck

Whether you're a multinational Internet retailer or a lone human just entering the Web world, there are many things to consider when purchasing a new domain name, not the least of which are core SEO (search engine optimization) parameters. Following is a list of considerations I'd supply to either entity mentioned above or anyone in between. Some may seem ridiculously obvious, but a friendly reminder won't hurt.

Keyword research: Does the domain use popular and focused keywords? Make sure the domain and its associated URLs will be conducive to search engine visibility. Check it on tools like … Read more

Forget babysitting and paper routes, teen turns to SEO

At the BlogHer 2007 Conference in Chicago last weekend, I was a proud dad, on-hand to support my daughter, Chloe, who presented her "Ultimate Neopets Cheats Blog" success story to a packed audience of bloggers, online marketers, and SEO enthusiasts attending the Professional Blogging: Ways and Means session.

Check out some highlights of Chloe's presentation at the BlogHer Conference 2007...

In early 2006, when Chloe was 15, she decided to devote a blog to Neopets, a virtual pets site popular with kids the world over. After performing some keyword research through WordTracker and Google Suggest for her … Read more

The Cyclical Nature of Search Engine Referrals

Using a keyword research tool like Google Trends or KeywordDiscovery.com, one can see the seasonality in search term popularity. For example, as one might expect, gourmet chocolate related searches peak at the holidays, as well as around Valentine's Day and Easter.

The ebbing and flowing of searcher activity is also evidenced in your website stats. Search referred traffic will drop in the low season, unsurprisingly. But would you have expected to see the relative share of each search engine to change depending on the time of year?

Well that's what Enquisite has found by crunching search engine … Read more