It's a challenge for anybody selling a wide range of anything online: how do you get the right products in front of the right customers?
Shutterstock, which sells stock-art photos and videos to customers such as ad agencies and PowerPoint presenters, has the matchmaking problem in spades. With 550,000 active customers and more than 23.7 million images, pairing the right buyer with the right photo isn't easy.
Which is why the New York-based company, which went public last October, is retooling how it presents its products to better compete with iStockphoto and other rivals.
Shutterstock has … Read more