For a trade show all about video games and interactive entertainment, it's surprising to me that some of the most popular games are hardly represented at all. Amid the halls filled with life-size statues of space marines and zombies, you'll see little of the Facebook and social games that remain popular, if uncool.
There's a definite hierarchy to the games and gamers at E3. The PC game types look down at the console types, and they both look down at the social/casual types. Which is, on one hand, not surprising, as much of the audience at E3 is made up of industry enthusiasts who blur the line between fan and impartial observer, and they clearly prefer Halo to CityVille.
On the other hand, it's hard to ignore a huge genre of games that measure users in terms of tens of millions of monthly players (referred to as monthly average users, or MAU).
And yet, ignored these games are. At E3 2012, you'll find Disney and subsidiary Playdom, with Facebook games such as Armies of Magic. EA promotes games such as the brand-new Sim City Social or The Sims Social, both Facebook versions of classic PC games, but I've seen little of the popular games (Bejeweled, Zuma,) from PopCap, a recent EA acquisition. … Read more