Twitter

Stellar examples of 6-second marketing on Vine

Just three months after release, Twitter's Vine video service for creating 6-second clips has already become the muse of marketers looking to reach people through imaginative messaging.

Brands such as Lowe's, Urban Outfitters, Taco Bell, and Bacardi, with the help of their digital agencies, have embraced the platform to test unconventional campaigns on social audiences who seem to appreciate their business-as-unusual approach.

What follows is a panoply of creative Vine brand campaigns. If advertisements as looping, GIF-like videos scare you, I suggest you turn away now.

Note: If for some reason a particular clip below shows up as nothing more than a black box, you can click on the white banner along the top of the box to open the clip in a new browser tab.… Read more

Twitter gives developers new embedded timeline options

Developers got a little more control today over how embedded Twitter timelines appear.

In a blog post Thursday, Twitter said it has made some minor modifications to the way its embedded timeline tool works.

For one, the post said, developers can now choose how many tweets appear, so long as they're happy with a number from one to 20.

Second, Twitter now lets developers decide whether they want a scrollbar to appear on an embedded timeline. Apparently, this is something that people have been asking about. But while Twitter is now enabling those who want to get rid of … Read more

Yes, you can tweet from Google Glass

Corrected at 9:30 p.m. PT: Due to erroneous information provided by a source, the original version of this report misidentified the app as an official Twitter app for Google Glass. It is in fact an app produced by a third party.

There's no doubt about it: Google Glass is already being used to send tweets.

For now, however, it's not known for certain that anyone has done so with an official Twitter app for Google's wearable computer. What is known is that LeWeb founder Loic Le Meur has been testing out a third-party app called … Read more

Twaggies greatest hits: Weird tweets get illustrated

It used to be Twitter was all about text. We now have Vines and Instagrams to go with it, but letters and numbers are still the primary form of tweeting communication. Twaggies give tweets a visual lift thanks to a team of illustrators who take the funniest and weirdest tweets and turn them into little comics.

Twaggies add an extra blast of the surreal to tweets that are already outside the norm. The site has been around since 2009, when it started with some very crudely computer-drawn illustrations. Founder David Israel (@resila) had to admit to a lack of artistic skill, so Twaggies grew into a crowdsourced repository of images created by a couple dozen different artists.… Read more

New Web site measures global happiness

There are many measurable quantities in the universe, but we would not have called "happiness" one of them.

Since 2008, however, a team of scientists from the University of Vermont and the Mitre Corporation, led by mathematicians Chris Danforth and Peter Dodds, have been figuring out a way to try.

Together, they've been working on a piece of software called the Hedonometer that measures -- and graphs -- data pulled from Twitter Garden Hose, a random sample of 10 percent of all tweets, to gauge how happy the world is on any given day.

A paid team … Read more

Vine adds front-facing camera functionality

Twitter said today that it has updated its stand-alone Vine mobile app to allow users to shoot video with both their front- and rear-facing cameras.

In a blog post, Twitter also said that Vine users now can tag someone in a post, meaning that people can, for example, shoot a video with a friend and add that person's name, or Twitter handle, in the post.

With the old version, users could only use the rear-facing cameras on their iPhones. Also, while it was possible to enter someone's name or Twitter ID in the associated text of a Vine … Read more

Twitter may already have an app for Google Glass

If a now-deleted tweet is to be believed, Twitter may already have created an app for Google Glass.

That's TechCrunch's conclusion, at least, as the technology news site has a story up this afternoon positing that someone may already have sent a tweet from an obviously as-yet-unannounced Twitter app for Google Glass.

Is @mogroothmuddler beta testing an official Twitter for Glass app? Certainly looks like it. twitter.com/jonmarkgo/stat...

— Jonathan Gottfried (@jonmarkgo) April 29, 2013

In the photo that's embedded in the above tweet, it is possible to see that the tweet (assuming it actually existed) … Read more

Jack Dorsey says Twitter 'not even thinking' IPO -- report

Although there has been much speculation in recent months that Twitter is ramping up for an initial public offering, company co-founder Jack Dorsey has suggested that nothing is imminent.

In an interview with Bloomberg, Dorsey reportedly said that Twitter "is not even thinking" about an IPO at the moment.

"A lot of people think of this as a goal you have to get to but it's a milestone," Dorsey told Bloomberg during an interview in New York. "If you think about it as a goal you're rushing towards it and then stop, and … Read more

Twitter as local news station? Yes, please

If Twitter looked inward to bring me the most entertaining or educating information unfolding around me, I'd be one happy camper. The company is in the unique position of showing me what my neighbors, and even my local newscasters, think is most interesting right now.

The information network may already be testing such a tool for local discovery. The company reportedly wants to surface the most relevant tweets nearby, as determined by spikes in related activity. Twitter even piloted the feature in Boston around the time of the tragic Boston Marathon bombings, according to AllThingsD.

The Boston example, though … Read more