Hey, Web publishers! Want to boost your traffic overnight? Talk to ComScore, which is handing out millions of unique visitors.
The Web's dominant traffic counter is in the midst of overhauling its traffic counting system, in response to years of complaints from publishers who insist that their traffic has been undercounted.
Turns out, they were often right.
ComScore's old data, for instance, says the Huffington Post attracted 9.95 million unique visitors in December. But its new numbers peg HuffPo's December traffic at 20 million uniques.
The difference is that ComScore's old system tracked small panels … Read more