Which business model is likely to be the most successful: MySpace, YouTube, Facebook, or Second Life?
According to a war game played out at London's Business School last week, MySpace wins. But, in a conclusion that was validated by this week's Viacom lawsuit against Google and YouTube for copyright infringement, the participants concluded that both MySpace and YouTube are vulnerable to legal attacks and government regulations that target illegal activities and objectionable content, such as child pedophilia and pornography.
Copyright lawsuits will be a "major distraction at best or they could undermine" the businesses, says Leonard Fuld, president of Boston-based Fuld & Co., which ran the war game. "Sexy and cool as MySpace and YouTube seem, they are prone to attacks."
Meanwhile, the team of students representing MySpace successfully convinced the panel of experts who judged the war game that MySpace has the most viable business strategy among the social network sites. "MySpace won the game by a fairly good margin. They had a much better argument: that content is king," Fuld says. "MySpace won the strategy event...whether it will win the war" is unclear. … Read more