nbc

Microsoft denies putting 'copyright cop' in Zune

The New York Times suggested Wednesday that future versions of the Zune might come with a tiny cop capable of catching digital lawbreakers.

And no, I'm not talking about some sort of bundled action flick.

In a blog, the Times' Saul Hansell said that, as part of Microsoft's deal to get NBC TV shows, it had agreed to look into the possibility of adding technology into the MP3 player that would scan a user's collection for unauthorized content.

The blog cites Microsoft spokesman Adam Sohn as saying that the software maker is exploring antipiracy measures with NBC. … Read more

Buzz Out Loud 718: Always worry

We could tell you not to worry, but then you'd e-mail us and tell us why you should. So, new rule. Always worry. And the HTC Touch Diamond ain't all that, but we're not saying the 3G iPhone is going to be all that, either. Don't get your hopes up. This is turning into an Eeyore sort of day, isn't it? Here's some good news: Zune 2.5 offers TV downloads! So...yay! Listen now: Download today's podcast EPISODE 718

Vodafone, Telecom Italia announce massive iPhone rollout http://arstechnica.com/journals/apple.ars/2008/05/06/ vodafone-telecom-italia-announce-massive-iphone-rollout … Read more

NBC News powers election site on MySpace

Social network MySpace might've chosen MTV as its media partner for the 2008 presidential primaries, but on Tuesday it'll be launching an election news hub in conjunction with the more traditional NBC News and MSNBC.com.

Called Decision '08, the new site is part of MySpace's "Impact" political channel, and showcases election news (complete with links to MySpace profiles of NBC News anchors and analysts), opinion, video from MSNBC, polls, and a discussion forum.

This is very similar to what MySpace rival Facebook is doing through a partnership with ABC News. For NBC, it's … Read more

NBC knows mixing ads into Web shows is risky

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Executives at NBC Universal know they must walk a fine line in creating a Web series designed to showcase an advertiser's product or service. To some, it sounds like a recipe for disaster.

"If it's cheesy," said Vivi Zigler, NBC's executive vice president of digital entertainment and new media, "if it doesn't fit, if it's inappropriate, it won't work for us. It won't work for the brand. We're dead."

The network on Friday said it has directed writers, producers, and actors including Rosario Dawson to create stories … Read more

NBC Universal to embed marketing messages in online shows

In the latest example of how commercialism continues to creep into art, NBC Universal has plans to create programming designed to highlight a sponsor's products, the company said Friday.

The new shows, which will appear on NBC Universal digital properties, are being produced by the company's Digital Studio division and units, in conjunction with the Omnicom Group, one of the world's most powerful advertising and marketing companies.

One of the first shows to emerge form the partnership will be an Internet sci-fi show called Gemini Division, starring actress Rosario Dawson. The show's planned sponsors are Acura, … Read more

Buzz Out Loud 705: Why court the pwnage?

In the news today, Safari saves your bacon with a hole-patching update, and NASA says it's better at math than teenagers (which we fervently hope is true). Yahoo and Google get closer to a deal, which we fervently hope is just going to happen, already, so we can quit speculating, and we're planning our summer road trip to Pittsburgh. Listen now: Download today's podcast EPISODE 705

NASA statement on student asteroid calculations http://www.nasa.gov/home/hqnews/2008/apr/ HQ_08103_student_asteroid_calculations.html

Yahoo-Google deal advances http://www.news.com/8301-10784_3-9920997-7.html http://online.wsj.com/article/SB120839839184321833.html… Read more

NBC to Apple: Build antipiracy into iTunes

SAN FRANCISCO--NBC Universal would like to have its TV shows distributed once again through Apple's iTunes service, a top executive said Wednesday, but he called for antipiracy measures to help protect his business' revenue.

George Kliavkoff, chief digital officer at NBC Universal, didn't specifically mention Apple by name in his request, but it was clear he had the iPod maker in mind when it came to combating people's consumption of pirated content.

"If you look at studies about MP3 players, especially leading MP3 players and what portion of that content is pirated, and think about how … Read more

NAB: Will DVRs thwart rise of online TV shows?

LAS VEGAS--Big TV networks are rushing to attract Internet audiences, but there are signs that the payoff won't be that sexy.

One of the burning questions television broadcasters face is whether the Web can be mined for big advertising dollars. NBC Universal, CBS, and Viacom are just a few of the media conglomerates moving quickly to offer full-length TV shows over the Web.

What will surely be debated here this week at the National Association of Broadcasters' annual conference--which gets rolling on Monday--is whether the masses will welcome TV on a PC.

What about commercials? Will audiences resent being … Read more

Hulu sells out ad inventory, more on the way

The good news for Hulu, the video portal jointly created by NBC Universal and News Corp., is that it sold out of advertising inventory.

The bad news for Hulu viewers is that more ads are on the way.

Jeff Zucker, president of NBC Universal, made the statements during a gathering of the International Advertising Association on Monday, according to Adage.com, the Web site of magazine Advertising Age.

Over at Silicon Alley Insider, Michael Learmonth points out that Hulu, the site that has received favorable reviews for offering users the ability to watch full-length TV shows, didn't have that … Read more