A few weeks ago I wrote an article about the new Palm Treo Pro, and I was fairly critical of the new smartphone. Why? Basically because I felt that it was good, but good isn't good enough in today's dynamic smartphone market. To delve a bit more deeply into this I thought it might be interesting to use the Kano model to examine this further.
The model, named after its inventor, Professor Noriaki Kano, provides a simple way to think about how products meet or exceed customer needs, and differentiate themselves against the competition.
The model consists of … Read more