Users who have videos currently hosted through the service will receive an e-mail this week, and will be given the chance to transfer their videos to AOL's preferred alternative, start-up Motionbox, before December 18. If they don't, their videos will be deleted.
To some YouTube fans, the Web's iconic video-sharing site may appear to be losing its soul.
Two years ago, YouTube executives disdained anything but the most unobtrusive forms of advertising (no prerolls for them), and even promised to pioneer new ad formats. At the same time, YouTube refused to license rights to TV shows and feature films. Instead, the company bet big on the creative force of the masses to draw huge audiences and eventually advertising dollars. But things didn't turn out that way.
I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that the term “design thinking” is of course a clever marketing buzzword. It’s ironic that marketers themselves embrace it as the next big thing as it doesn’t create a new marketing paradigm so much as it proves that marketers are prone to being persuaded by their very own tricks. “Design Thinking” has become a brand, and brands are all the more powerful … Read more
It's not exactly winter yet, though it feel fairly cold. However, folks at Pinnacle Systems think differently and on Thursday announced a new Pinnacle Theme Winter Pack for the Pinnacle Studio consumer video-editing application.
The Winter Pack is released together with the 12.1 update of the Pinnacle Studio software. The pack offers more than 80 additional winter-themed titles, DVD menus, and Pinnacle Montage templates. It will be included in special Pinnacle Studio Plus and Ultimate Winter Pack Editions at selected retailers until December 31.
The Winter Pack enables people to quickly create movies with themes relating to the … Read more
Now that the exhaustively inspirational Pop!Tech 2008 is over, it’s worthwhile taking a look at what’s next, in other words, at the conference's theme for 2009. The organizers’ choice is pretty telling and may be indicative of a larger shift among not only the elite thinkers gathering at Pop!Tech, but also broader public opinion. Succeeding this year’s theme “Scarcity and Abundance” will be “America Reimagined,” a “top-to-bottom look at America’s opportunities, its challenges, and its future” that promises to explore what it means to be a “superpower in the … Read more
Daylife, a news aggregation start-up that runs a pretty Web site but makes its money from licensing its software to clients, has launched a new product: Daylife Select. It's a tool for Web sites and online publications to add aggregated news and multimedia content (like YouTube videos, Twitter feeds, and Flickr images) from Daylife without requiring technical expertise.
With a point-and-click interface, participants can insert and place widgets, customize the theme, and even import the CSS design from their own sites. Access to Daylife Select comes along with a subscription to the company's API, which ranges from $10,… Read more
YouTube has spent years trying to figure out how to monetize its mostly amateur-quality, user-created content.
Perhaps Google is looking to the wrong inventors.
Traditional "Madison Avenue" advertising has failed YouTube. I agree with the sentiment expressed recently on the Marcom Professional blog:
In my opinion, one of the reasons that videos spread is the homemade quality....People are advertised to thousands of times a day. We see countless … Read more
In its latest move to bring some commercial order to the YouTube chaos, Google has begun showing a brief video show called Poptub with perky hosts, amusing videos, promotional interviews, and a prominent Pepsi sponsorship.
The show, called Poptub, is produced by Embassy Row, which is run by Who Wants to Be a Millionaire creator Michael Davies, according to the Hollywood Reporter. The shows will be distributed not just through YouTube but also through the Google Content Network, which can distribute video to Google advertising partners.
Poptub has promised advertisers 3 million views of Poptub by the end of the … Read more
Drupal has always been a great open-source Web content management system. Forrester called it one of the two open-source content management systems to consider. Its biggest deficiency was arguably a lack of enterprise-class support and polish to support the project.
On Tuesday, however, Acquia, the company behind Drupal, remedied this void, launching its commercially supported distribution of Drupal and a network service to provide updates and other services around the core Drupal distribution.
Acquia is taking a page out of Red Hat's playbook, boiling down the complexity of the deep and wide Drupal community. While I like the look … Read more
Sony Ericsson announced its third annual Content Awards on Thursday. Developers are invited to submit content and applications for use on Sony Ericsson devices. The company released a free SDK two weeks ago.
Sony Ericsson is asking developers to create content and applications that address three questions: How can mobile phones help us monitor our carbon footprint? How can the next generation of mobile phones make our lives less frantic? In what ways can we make our phones personal?
Entries will be judged on ease of use, entertainment factor, innovation, look and feel, and audio performance. The seven categories include … Read more