DETROIT -- Eager to improve consumers' opinions after 39 days in federal bankruptcy protection, General Motors Co. will launch a national advertising campaign in mid-September for each of its brands.
"We want to dramatically improve consideration," said Mark LaNeve, GM vice president of U.S. sales. The ads feature product attributes. For example, Chevrolet will boast that the Equinox crossover gets 32 mpg on the highway, LaNeve said.
Over the next year, GM will increase its spending on advertising significantly, he said. LaNeve declined to give exact budgets but said certain vehicles will get more money.
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